Use This Quote When Convincing Someone to Decline An Offer From a Big Company...

"It's better to be a pirate than join the Navy."

-Steve Jobs

Steve Jobs was brutal in many ways, but with his brutality came moments of pure clarity.  This quote is one of those moments. Johnny-depp

The stale way to make the same point is obvious - "Why do you want to go work for that big company?  They're going to bury your talent. You know all those ideas you have?  You won't get to chase any of them at IBM.  They'll just pod you up in the matrix and suck your energy over the next decade, leaving you a husked-out former version of yourself."

Wait - that's actual pretty good.  A more standard version is "You're going to there and be bored immediately."

Still, I like the clarity of the Jobs quote.  If you're working for a smaller firm, you need every competitive advantage you can get as you fight for the hires you need.  This quote, while not perfect, is a good tool to have.

It just so happens that the only people that it works on are the people who are actually inclined to believe that they're more than cogs in the corporate wheel.  Use this quote on a person who's happy being a cog, and they might dance with you a bit - but ultimately they're going to grab for the security that only thousands (often tens of thousands) of employees can provide.  Doesn't make them bad people or not talented - it's a preference for security and risk management.

But they're looking to enlist with a big entity like the Navy - not roam the seven seas on that cool, but rickety boat you call a company and wonder if you'll be around in a year.

If you're at a smaller firm, the best hires you will make are the people that don't look like pirates - but have it buried in their DNA.  If you think you have one of those people, I'd talk in broad terms about the pirate-like things you're going to do at your company.

Pirates like Johnny Depp, BTW - not Somali pirates.

Go buy some eye patches for your next round of interviews. Dare a candidate to ask you why you're wearing one.


Work with KD: Content Creator/Brand Accelerator Job at Kinetix in Atlanta...

Attention Atlanta Connections - Cool opportunity to do fun brand and marketing stuff with yours truly. Please share this with folks you think might be a fit!

Click this link to apply - full job posting at link and also below:

----------------------------------------

Content Creator/Brand Accelerator

As a Content Creator/Brand Accelerator at Kinetix, you’ll work with our team to amplify the already strong primary and secondary brands of Kinetix to create brand awareness and help us fill the top of our sales funnel. We’ve got great brands at Kinetix and have long believed in content marketing. Kinetix We’re looking for you to help us ramp up the unbelievable assets we have in place and send a consistent, daily message to the marketplace.

The right person for this role will be someone comfortable using content and thought leadership in B-to-B marketing capacity. Creative and editing skills in video and graphic design are preferred, as is an intermediate to expert level on social media platforms. An appreciation of brand voice is required, as our brands have a point of view that should be present across all platforms.

Still reading? Here’s some stuff you’ll focus on:

·        World Domination – There, we said it. But the good kind, not the bad kind.

·        Create and manage editorial and social content calendars - designed to accelerate the primary and secondary brands of Kinetix (kinetixhr.com, hrcapitalist.com, fistfuloftalent.com, bossleadershiptrianing.com and more!)

·        Run pre and post production project management of all big content pieces (BCP): videos, podcasts, white papers, blog posts, etc. to end with amazing large form content pieces designed to promote thought leadership at Kinetix. (Bonus points if you have writing skills to participate in the creation of the BCP. Subtract bonus points if you like corporate acronyms like “BCP.”)

·        Digital skills to run any of the pre and post production elements using the Adobe Suite or InDesign is a bonus. We’re giving a lot of bonus points here - we’re like that teacher in college that’s really hoping you make it.

·        Independently create short-form pieces of content from BCP (posts, images, IG or FB stories, quotes, remixes, GIFS) - We’re looking to create great content pieces (BCP) and then chop them up and reuse them like the place your used BMW went to the time it got stolen.

·        Create and execute distribution of all content (big and small) on relevant social platforms - Social platform skills will be a big deal in this job. We’ll also want you to learn paid social as part of this gig if you don’t already possess that skill.

·        Community management when you’re not tied up with the content machine - Community management means helping us grow the social channels in a smart, authentic, non-sleazy way, as well as helping us grow our email marketing list. We’d also want you to help our thought leaders be uber-responsive on social as part of the job.

·        In your spare time, run a bootstrap speaker’s bureau - designed to put our thought leaders in front of audiences that are interested in our message.

·        Work with a cool existing creative marketing team at Kinetix - you’re not alone, although this posting made it sound like that. Our Kinetix marketing team does great creative work on behalf of our client brands, and they’ll help with delivery on your projects as needed. We won’t let you touch the client brands, because we’re being incredibly selfish.

Some Things the Right Candidate May Have:

·        Bachelor's degree in marketing, journalism, public relations, business or digital communications (if you don’t have any, but are a perfect fit – tell us why)

·        Writing skills

·        3-5 years of proven success in marketing, lead generation, digital and social media experience

·        Able to create good working relationships with colleagues

·        An affinity for Gen X leaders and acknowledgement that Gen X is the greatest generation, or the ability to fake this in the workplace

·        Able to work well independently and with a team

·        Complete comfort with social tools (LinkedIn, Facebook, Twitter and Instagram)

·        Creative and curious in a wide variety of media

·        Crazy detail orientation that leads to execution

·        Comfortable with chaos and daily changes

·        Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)

·        Location – Atlanta strongly preferred. Would consider Birmingham for the right candidate. Remote only if you worked 2 years for Gary V or the Kardashians.

EOE - M/F/V/D/SO


Today at the Michigan Recruiters Conference: Influence and Negotiation in Recruiting...

I'm hitting both coasts of Michigan this week to share a stage with some of the best at the Michigan Recruiter's Conference.  Crazy lineup of speakers - how's the saying go? If you're wondering who the weak one is, it's probably you?

Make sure you come up and say hi if you're up north this week.

My topic is as follows:

For those liking formality: How to Increase Your Ability to Influence and Negotiate

For those liking honesty: How to Raise Your Recruiting Game By Thinking Like a Money Hungry VP of Sales 

It's all about playing offense.  Here's your title slide (email subscribers click through for art):

MI Recruiters Conf

I have 7 strategies ripped from Sales to help recruiters manage things like hard to handle hiring managers.  Along the way, we'll play games like "Dude(ette), Does It Suck?", which is designed to show how badly you might need these strategies.

Tim Sackett does a great job with this conference and I can't think of anywhere I'd rather be than in Michigan in the winter. His speaker swag bag WAS OFF THE CHART though.  Coach bag, Pistons gear and a Shinola journal.  Simply the best.

Say "What Up, KD" if you're at the conference today.


9 Faces of HR Book Update: Is Salesforce Making Progress on Diversity Since Hiring a Chief Equality Officer?

One of the cool things about writing a book that does at least reasonably well is you start to get questions flowing in about the content you included. When I wrote The 9 Faces of HR, I alternated for a good bit of the book between serious chapter and a more pithy, fun "bonus chapter" (but let's face it, I had a lot of fun and took plenty of liberties in the "serious" chapters as well).

I'm going to start sharing my responses to some of the questions I get in my inbox and on LinkedIn. Here's one about my references to Salesforce in one of the bonus chapters of The 9 Faces of HR.

---------------

Hi Kris -

I just finished reading your book and I do believe it will help me raise my awareness of my own profile and my peers. Since 2016, are you aware if Salesforce actually improved in terms of diversity in the aftermaths of naming a "Chief Equality Officer"?

Thanks, Jenny

---------------

(Note - if you don't have my book, there's a bonus chapter on Salesforce naming a "Chief Equality Officer" as a strategy to take credit for what they do well, in an effort to take the focus off of broad diversity reporting in Silicon Valley that always looks horrid).

Hi Jenny -

Thanks for dropping the note and reading my book. The year by year numbers are hard to find - but you can find the Salesforce and Google diversity numbers in the links below for the last reporting period.  See the links below (email subscribers click through for charts/images if you don't see them below) and go about halfway down ("see where we are today" for SF, "workforce representation" for Google) to compare.  Salesforce remains whiter and heavier in male representation than Google, with the increased diversity at Google being all from the Asian/Indian category.  Shows how hard it is to make progress in the talent pools in tech and in the bay area, I think.  Links and graphics below:

For Salesforce:

https://www.salesforce.com/company/equality/#eq-sf-data

SF


Budget Season: Do You Have Any Ideal on Labor Costs By Project/Service?

It's budget season for a lot of us, and in addition to revenue projections, one American pastime is alive and well in the budget process, even in 2020.

Sandbagging!

You know it's true. If you're a leader in the field, you're attempting to load up the expense side of your budget as much as possible, often times because you may have no control F35of the revenue targets that are handed to you.  You NEED that expense side to be as high as possible so you can slash it as needed in an effort to meet your EBITDA or Net Income number, even if you miss the crazy revenue target.

Games people play. Right or wrong, you just can't stop them.

If expense loading is a game in budget season, guess what the favorite parlor game of all is during this time?

Sandbagging the headcount budget!

In most businesses, headcount is the biggest fixed (or is it unfixed) cost. The bigger the headcount budget, the bigger the pile of sand that can be used to make earnings if you miss revenue.

Which begs the following question:

Do You Have Any Ideal on Labor Costs By Project/Service at your Company?

While most of would say yes, that's a yes that we "kind of know" but can't give you "actual math".

I'm reminded of this fact by a conversation I had over the weekend. My son's a freshman in college and a Aerospace Engineering student. He started going down a rabbit hole of what it took to build an American Combat Aircraft.  As you might expect, numbers release are limited, but then he found this gem of an article on the production of America's latest generation fighter jet, the F-35:

The U.S. Government Accountability Office, better known as the GAO, has released a new report on the status of the F-35 program overall. One of the most interesting tidbits in the report was metrics on how many man hours of labor it takes to manufacture each type of F-35 and how those numbers have changed over time.

The chart below shows exactly how many labor hours are poured into constructing each F-35 variant on average. With the A model unsurprisingly being the lowest at 41,541 hours in 2017, the more complex B model taking 57,152 hours, and the carrier-capable C model coming in at 60,121 hours. 

Then, they shared this chart, which shows how production labor costs have dropped over time with the F-35:

F35

Using the standard 2,000 hours in a work year, that shows the highest value version of the F-35(c) actually takes 30 man years - just to deliver the airframe.  And it used to 50+ years!  Using either number, you can safely say it takes the equivalent of a worker's entire career/prime of career to deliver a F-35c.  Crazy.

With those numbers in mind, you don't have labor and headcount problems, you have labor and headcount concerns.

The bigger point here for the budget season?  It's the fact that the smart finance pro in front of you - the one who is going to make the final decision on whether to cut the fat out of your headcount budget - is not only evaluating the sand in your numbers, he or she is asking for the numbers behind the numbers. The smart Finance pro asks questions about your assumptions and wants to know that you're a good steward of the headcount received.

All things being equal, they'll cut someone else's headcount numbers instead of yours - IF you can articulate how responsible you've been with the resources provided and how you're doing more with the same headcount.

Showing improvement in production costs over time like the F-35 program (you can do this even if you're delivering service rather than product) is good backup to have during budget season.

Good luck with the final budget meetings with Finance. May your sand continue to flow.

 


Your Employment Brand (Once Done Right) Probably Needs Less Refreshing Than You Think...

Quick post today related to employment branding and HR marketing.  The big thought is this:

You get sick of your own stuff at a much more rapid pace than the marketplace does.

Trust me, I'm somewhat of an expert related to being impatient with things that are done well.  But the reality is that once you (or I) create something, we see it more than anyone Brandelse. Whether it's a comprehensive employment brand strategy or simply an analog handout you're using at job fairs, you see the creative related to your employment brand about 1000x more than anyone else.

The result? You and I call for dramatic recasts/redos of employment brand artifacts much sooner than we should.

Let's offer up some realities in support of this:

1--You are responsible for creating the brand around your HR/recruiting/talent practice at your company.

2--You do the work. It's like having a child. It's a LOT of work, and once done, you hopefully feel good.

3--You see the brand EVERY day. The imperfections and woulda/coulda/shoulda grind against you on a weekly, if not daily basis.  A year in, you're sick of it and thinking about doing it again.  It feels necessary!

4--THE DIRTY SECRET TO REMEMBER - nobody gets exposed to your employment/HR/talent brand at the same level you do. You're sitting on Main Street in Chernobyl related to your brand, everyone else is thousands of miles away.  They come around every once in awhile, get what they need, then leave. They come back occasionally.  THEY HAVE NOWHERE NEAR THE BRAND EXPOSURE YOU DO AS THE CREATOR.

The rule of seven in marketing says that prospects have to hear messaging 7X before they get it.  Whether it's an internal HR brand or an external employment brand you've create, PLEASE RELAX.  If you did a great job on it and are proud of it, don't recreate it every 12 months.

Chill out.  If your brand efforts in recruiting or HR sucked the first time, then by all means, recast it and make it better.  But remember, no one is seeing it as much as you are.

I think a good rule of thumb for a brand done well is to look at a rebrand at the 3-4 year mark.  If you've had the same brand for that period of time, I think it's OK to think about a HR/recruiting brand refresh.

I'm reminded of the power of leaving pretty good alone by our website at Kinetix.  We get comments on how much people enjoy it on almost a weekly basis.  If you asked me or my partner, Shannon Russo, what we want to do differently, we've have a laundry list of items.  But based on the continuous feedback, we'd be suckers to change it too much.

Once your brand is good, don't rush to redo it.  Add depth to the brand components, tools and messaging you already have rather than starting from scratch.

This public service announcement is provided to all my OC friends in HR and recruiting.


5 Questions With Sharlyn Lauby - Author of "Manager Onboarding: 5 Steps for Setting New Leaders Up for Success"....

Sharlyn Lauby is an author, writer, speaker and consultant. And a friend of mine!

She is president of ITM Group Inc., a consulting firm which focuses on developing training solutions that engage and retain talent in the workplace. SharlynThe company has been named one of the Top Small Businesses in South Florida.

She's also an incredible, trusted, practical voice on all things related to talent.  That's why I wanted to feature this book today.

She is well-known for her work on HR Bartender, a friendly place to talk about workplace issues. The site has been recognized as one of the “Top 5 Blogs HR Pros Love to Read” by the Society for Human Resource Management (SHRM). Sharlyn is the author of “Manager Onboarding: 5 Steps for Setting New Leaders Up for Success” and “The Recruiter’s Handbook: How to Source, Select, and Engage the Best Talent” (both available in the SHRM Store).

Sharlyn previously served as a member of SHRM’s Membership Advisory Committee (MAC) and Ethics and Corporate Social Responsibility special expertise panel. Her personal goal in life is to find the best cheeseburger on the planet.

I loved the Manager Onboarding book and wanted to learn more.  Below is my 5 Questions Feature with Sharlyn on Manager Onboarding: 5 Steps for Setting New Leaders Up for Success:

1--Sharlyn, employee onboarding has been a hot topic for a while, but you zigged while others zagged and wrote an entire book on MANAGER onboarding (which I love).  What drove you to write an entire book on the need to properly onboard managers of people?

When it comes to new hire onboarding, there’s no training program that I’m aware of that says, “This is how you effectively onboard employees.” We learn how to onboard from our own onboarding experiences. So, if we onboard managers badly, guess what?! They will onboard employees badly. And there’s a statistic from Korn-Ferry that says 98% of CEOs think the key to employee retention is good onboarding.

The other piece that’s frustrating for new managers (and I’m sure you’ve heard this too) is when managers receive no guidance or instruction on something, then they make a mistake, and then they’re scolded by “Here’s how you do it…” Why not avoid the mistake and just tell managers what they need to know so they do it right the first time?

2--When it comes to manager onboarding, what’s the focus point or activity we neglect that has the biggest return on investment of time or money?

I believe it’s telling managers what their goal is. And I’m not talking about the common functions of management: planning, staffing, organizing, directing, and controlling. A manager’s true goal is to find and train their replacement.

Managers can’t work on the CEO’s super-secret pet project, take a vacation, or participate in training if every time they leave their office, their department falls apart. Managers need to learn how to develop talent and delegate. And they need to realize that doing this will not make them dispensable. It will make them more valuable.

3--What are some tips you have from your deep experience in helping organizations perform at a higher level related to introducing a new manager to an incumbent team?  How can we create a form of trust/transparency/authenticity with the team earlier with a new manager through onboarding?

I believe it starts with the hiring process. Does the incumbent team know what’s going on? Are they a part of the recruiting process? I’m a big fan of collaborative hiring. It allows key stakeholders – like the incumbent team – to get involved and be invested in the new manager’s success.

Then when it comes to onboarding, there’s an opportunity for the new manager and incumbent team to start building camaraderie. I recently read about a concept called a “personal guide”. It’s what you would think it is – a personal guide of how someone likes to work. Years ago, I had a boss who every time he took a profile or assessment, he would copy the results and distribute them to his direct reports. At first, I thought it was weird. Then I came to realize that he was teaching me how he liked to work. And how he wanted me to work with him. I could see that type of activity being a great way for new managers to build relationships and create a sense of team.

4--What’s 3 things that new managers do (without the help of your onboarding blueprint) that undermine their ability to be effective?

Here are three but let me say that I don’t know that all of these are the new manager’s fault. Organizations need to take some responsibility for setting the right expectations with new managers.

    1. They focus on the technical aspects of the job and not relationship building. The biggest mistake organizations make is hiring/promoting the most technically competent person and not giving them the people skills to do the job. Many managers think they’re being given the job for the technical expertise and forget they need people to get the work done.
    2. They forget to manage up. I learned a long time ago that I needed to build a relationship with my boss. And if I wanted them to support me that we needed to agree on A) when I could do something and never tell them B) when I could do something and drop them an email later and C) when I need to go to their office and have an immediate conversation. It builds trust.
    3. And they forget to develop their team. We’ve already touched on this but if managers want to move up in the company, they need to start thinking about developing their team. Otherwise, when they get a promotion, there will be no one to take their job. That leads to a new manager doing their “old job” and their “new job” until a replacement is found. No one wins when that happens.

5--Think about TV or the movies – and give us 2-3 Managers featured in Hollywood that are so good at managing others that you’re wondering if they’ve gone through proper onboarding for managers.

Wow! This is a toughie. Especially since there are so many ineffective managers on TV or in the movies who are simply portrayed that way to make us laugh – like Michael Scott in The Office or Director Ton in Aggretsuko.

I would point to a couple of managers like Morgan Grimes in Chuck who start out as a total goof but as he grows professionally, he really begins to deliver for his team. And he’s willing to admit and apologize when he makes a mistake. Another one is the Commissioner in Death in Paradise. He’s not actively directing all of the police investigations, but he’s there when the team needs him and seems to say just enough to help the team keep moving in the right direction.

Sharlyn Lauby is awesome.  You can order this book here - she's real people and a voice you should be following - Subscribe to her blog and follow her via the social accounts below:

Blog: http://www.hrbartender.com/

LinkedIn: https://www.linkedin.com/in/sharlynlauby

Twitter: https://twitter.com/sharlyn_lauby

Facebook: https://www.facebook.com/HRBartender


Feedback Notes on KD From the Speaker's Circuit: If Everyone's Happy, You Didn't Do Your Job...

My friend Jennifer McClure is a speaker and loves to share actual feedback that's been gathered by organizations that bring her into speak. Overall ratings that are numbers-driven are appropriate and you have to have them for overall measurement.

But the real gold? It's in what I'll call the "verbatim" comments, where people can say anything they want.  Jennifer is known for sharing chippy comments from attendees about her outfit - dress, shoes, etc. Good stuff.

You'll never please everyone in the room when you put yourself out there to speak. It's one of the first things you learn as a speaker, and over a decade ago (when I first started speaking at conferences) it was a hard lesson to learn.  But it's probably also a lesson for anyone who's going to share a strong point of view (POV) inside their company as well.

I've spoken 4 times in the last two months - audiences range from 800 to 70 attendees.  To underscore the reality you can't please everyone with your POV, I thought I'd offer up an overall rating and some verbatim comments from the speakers trail.  Enjoy and scroll to the bottom for analysis and the soul crushing, hard criticism:

Date - sometime in the last 2 months.

Audience size and type:  200 attendees,

Overall Ratings: 

"The content was valuable to me" - 8.90 out of 10

"The Speaker was knowledgeable and engaging" - 9.38 out of 10.

Verbatim Comments:

Very entertaining speaker. Love this event.

The pictures used on the slides!

The speaker

Recruiters are sales people. Period.

Timely reminder of how employers SHOULD relate and deal with all candidates.

Valuable insights on making for TA experience human, the power of story telling, using assessments throughout the employment lifecycle.

What's up KD!! Speaker was great. (editor's note - I do a group exercise to get people comfortable referring to me as "KD", which is what my friends call me)

Good mix of data with tips to take back to the office.

Q&A session & some of the content

Actionable takeaways

The delivery was intentional and he told a story vs. a lot of words on a slide. He made the session relevant.

The speaker used compelling numbers and gave solid advice!

Learning valuable information and networking with my peers.

Engaging speaker

Wealth of knowledge of the speaker and the valuable insights provided during the presentation.

Conversation about finding low rules and highly organized individuals. Also Text Recruiting and the implementation of it.

The welcoming environment at my table. The relevant/timely presentation.

Value of story-telling in recruitment (company's TA website)

Kris' succinct style of communicating a complex message, real genuine info that is implementable

 

App length, Real people, 3:1 job posting, Text recruiting

Sell, not screen. Focus on differentiators in culture. Make it easy to apply.

Always Be Hustlin :-)

Dynamic presenter on a very relevant topic

Everything

Designing the career website so it's real and memorable.

How to manage effective recruiting processes

Company branding and culture tips

 

The application process should take no more than 5 minutes, assessments should be used to find people that fit the company, and should be used post hire as well.

Memorable in a bad way. Usually, I find the speakers interesting and informative so this was an exception. It felt like an infomercial. The advice was simplistic and often not evidence-based. At least at my table, his comments about the unattractive people on the Amazon website prompted groans and comments such as "is he for real." He might consider more humility. At least acknowledge that "sometimes" these strategies might work.

How difficult it is to confirm your company’s culture and how important it is to share and explain the culture during recruiting.

The critical importance of having the website to be mobile ready.

Engaging and practical

The helpful advice and key takeaways from the speaker

The dynamics of the speaker

Good presentation

Presentation mode - pictures and main thought.

The number of relate-able business scenarios the speaker talked about.

Kris' engaging personality and being a SME in the areas of culture, recruitment & retention.

Discussion on ATS and attracting employees though branding.

Great speaker and program!

I absolutely loved the presentation

KD would be good to have along with a panel of others to conduct a half/full day of talent acquisition/retention.

 

SHRM member.

Favorite speaker this year!

 

Great meeting!!!!

Offer some meetings around lunchtime as opposed to always in the morning

Great session quality and impact! Let's bring him back  :-).

Fantastic program! Would love to be back!

Glad to be a member of the local chapter.

Dynamic speaker

2nd program I've attended. First was Dec '17 or '18. Found program inspired. Now I'll return!

---------------------------------------

OK, so in the big scheme of things, that's pretty good feedback.  I had a great time at this session and the audience is a hidden gem in the speaking world, engaged and responsive. While I probably had something to do with that, the reality is that some audiences are just better than others. This was a great crowd!

But just like my friend Jennifer McClure knows, there's a lump of coal ready for anyone with a point of view willing to share in an authentic way on the speaker's circuit.  Usually there's more than one lump of coal, but in this case really just one.

Did you see it?  Here it is:

"Memorable in a bad way. Usually, I find the speakers interesting and informative so this was an exception. It felt like an infomercial. The advice was simplistic and often not evidence-based. At least at my table, his comments about the unattractive people on the Amazon website prompted groans and comments such as "is he for real." He might consider more humility. At least acknowledge that "sometimes" these strategies might work."

My favorite part?  "He might consider more humility."  Also, "memorable in a bad way." Translation: KD seems like a bastard.

Now that's not a chippy comment about shoes or dress that Jennifer gets at times.  Men don't get a lot of dress/look comments, which is good for me and another post. BTW, the Amazon thing was a crowd exercise where I ask the crowd to rate the attractiveness of some employees featured on Amazon's career site.  The crowd was unified, they're a bunch of 6's.  The point? You need to share real people, not pretty people in stock art as a part of a drive toward authenticity on your career site.

But the overall comment underscores a reality about anyone in the professional world with a POV.  If you're going to have passion about something, you just need to know that when you share, a certain percentage of the world thinks you're a complete *** and should step back into the crowd. While this audience was a great one, I'd generally put presentation audiences in a bell curve of sorts - 20% of going to be supporters, 20% are going to be detractors - related to your content, your style, etc.  It's what you do with the 60% in the middle that matters. You want to convert them, because the more you convert them, the more muted the detractors become.

If you're a white collar professional in America who wants to rise, your career rides on your POV being perceived as value-added and/or innovative.  You can't communicate that POV without detractors.  Don't stop sharing your POV if you believe in what you do. Detractors will always be there.

Oh, and could you be a little bit more humble when you share your opinion in the next staff meeting, please?  That would be great.


Can the Young Star Ever Earn Less Than the Employees They Manage?

Capitalist Note - Got an email about this from a young gunner over the weekend, and sent her this post.  Felt like I should share again.  Cliff notes - you play to win the game, not win today.

-------------------------

In a word, yes.  It's rare, but it happens.

Here’s my take - most star managers on the upswing of their careers have usually faced the prospect of either managing someone who has either:

a) earned more than they have, or

b) earned close to what they have. 

It happens more often with rising stars who are relatively young in an organization, because they tend to aggregate additional responsibilities beyond their years.  You’re aggressive with the star within the definition of “aggressive” within your company, then the department of the star has to grow, you move people around internally to work for them and BAM!  You also experience the reality that in order to hire people with the skills to work for the young star in the growing department, those new hires need to come in at or around the salary you have the star at…

Is that a problem?  Many would say yes.  To anyone (this message is for you, young star) who finds themselves in that situation, I would say "have patience, young grasshopper".  If you are that star who finds themselves managing people who earn more or close to what you earn, you're right, there should be more of a divide.  However, note this - you got to where you are because you are viewed as a high, high potential asset to your company.  There's probably only one way you can mess that up if you continue to perform - by not handling the situation with class.

If you make it about the money, some people will chalk that up to maturity, and you might see theMo money upward arc of your career slow down a bit.  If you find a classy way to bring it to someone's attention without demanding any immediate action, I can guarantee you one thing: You're going to make a LOT more money than the people you're currently managing over the course of your career.
 
To the stars of the world who find themselves in this situation, I say: "Be the ball, Danny".  Don't let pride or some shortsighted advice from your Uncle Tommy drive your reaction to this situation.  You've managed to be different than everyone else to this point.  Keep being different. 

Play to win the game, not this possession.


BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand...

Capitalist Note: This post is part of a series on Building/Reinforcing Company Culture Through Great Recruiting and Talent Acquisition Practices. 

Let's face it people, "company culture" is a loaded phrase. Some of it is real, some of it is aspirational, but one thing on my mind recently is that as we try to build the culture we want at our companies, we forget about the messages we send in our recruiting process.

So you're proud of your culture - cool!  Let's dig in and see if you're reinforcing that culture in all the gritty details of your talent acquisition/recruiting process. Remember - if your TA/Recruiting process doesn't match and promote your culture, you're not going to get the fit/matches you need in the candidate marketplace.

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It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding

Building an impactful Employment Brand to signal cultural norms to candidates, encouraging opt-in/opt out in the recruiting process (including your career site, KinetixSR social, ATS messaging, job postings and more) is an important topic.

But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture.  The posts that came before this one - building your recruiting team and core practices, values/potential factors positioning and use of assessments - are requirements before you turn you attention to brand.  You have to know who you are and how to measure that in candidates before you can accurately tell the world that story.

Still, Employment Brand matters - a lot. There's a lot of buzz about Employment Branding these days, and as a result, a lot of smoke and mirrors related to what you need. To put our view in the simplest terms - you don't need a lot of fancy tools to ensure your employment brand supports the culture you're trying to build. That's the good news.

The bad news - or challenge if you will - is that great Employment Brands require an initial and ongoing effort to support from a recruiting ops perspective. At times, you'll wonder whether the work is worth the effort, but our collaboration at Kinetix with many, many clients suggests that companies who follow a specific plan related to Employment Brand always win in the candidate marketplace.  

Here's our list of the most important things to remember and work on as you develop a great Employment Brand to match the culture you're building at your company:

1—Revamp your career site with an eye towards authenticity, your biggest recruiting challenges and cultural themes.

Let's start with a basic thought - if you're careers site isn't highly visual, you lose. To build on that thought, your site must include art (images and video) that shows real employees doing work - no stock art. Authenticity is built by weaving these real people into stories (more on that to follow) that precisely provide the narratives you want the world to hear.  Limited real estate on any career site means you must be a bit selfish related to the stories you tell - focused on your biggest recruiting job group needs and the behavioral traits/competencies you believe define your culture.

2—Storytelling is king – a great careers/employment brand presence must include deep profiles of people actually doing the work.

In the competitive world for talent, static people sites aren't enough—you've got to show candidates fresh content regularly. A cornerstone of your approach should be storytelling - written articles showcasing your awesome employees and culture. This written content is fundamental to the your employer brand and creates content across multiple specialties and career paths. This storytelling should focus on the work - the good bad and ugly about doing a job at your company, with limited bad and ugly messaging (think 10% of the story) building authenticity and creditability.

While written content is key for SEO, the world expects video to be part of your employment brand. By creating quick-hitting videos showcasing your culture and specific departments/functional areas, candidates feel as if they’ve received an insider’s view to what it’s like to work at your company.

3—Your careers site is the destination, social is a means of distribution (as well as engagement).

Most of your competitors have a weak careers social media strategy, simply posting jobs. To be best-in-class, you'll need to create careers-focused social media channels rich with focused content, curation, responsiveness, and more.  There's synergy in the storytelling approach we're recommending for your careers site, since every employee profile you create (written and video) becomes content from which you can create social media posting schedules that support your employment brand beyond simply posting jobs.  For best results, create broad schedules of social content across the major social channels (we recommend you start with Facebook, LinkedIn and Instagram), focused on your storytelling, as well as curation from other sources at your company and the outside world that support the culture you're trying to communicate and the jobs you're trying to fill.

4—The right employment brand content unlocks candidate engagement strategies most companies can’t consider.

By now, you probably get the strategy of linking candidates to your culture through employment branding efforts. Build a great career site showing real people doing the work, tell the stories of great employees in a way that's linked to your culture and your toughest recruiting challenges, then share those stories through your careers-based social strategy. Rinse and repeat for best results. But ongoing discipline to storytelling unlocks true competitive advantage

Follow our advice related to authentic storytelling, and you'll have the ability to execute on multiple employment branding initiatives in a way your competitors can't touch. Targeted email marketing is a great way to distribute content to talent communities and interested candidates, driving engagement and keeping candidates interested in the opportunities available at your company. At Kinetix, we see a 40-50% open rate across our clients on these types of email campaigns focused on talent pools. As you continue to tell stories about your culture and specific job groups, your career site can build into micro-sites based on cultural competencies or job specialty - which can be used by recruiters in direct communications with prime candidates.

Your competitors will say they're building talent pools. You'll do it and actually have something to say once the talent pool grows.  Advantage: You.

Storytelling wins when it comes to building an Employment Brand and linking it to your culture.

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Views expressed are the product of the school of hard knocks, which includes watching my team at Kinetix represent great companies and brands on the RPO recruiting trail. Reach out if you ever need recruiting help while you build something great.