If there's one thing HR Pros know plenty about, it's recruiting, retention and everything it takes to keep a business afloat on the people side of the business. That mean in some aspects of life, HR pros are the perfect people to start a business. But there's one big thing missing for a lot of HR pros are thinking about starting a business.
Yep, a lot of HR pros would be great at the staffing and employee relations side of the business, but they have nothing in their DNA to do the sales required to provide the lifeblood of revenue needed to put those people skills to use as an entrepreneur. Too bad, right?
Wait - there's a perfect opportunity for HR pros to start a business and not have to sell. Ready?
That's right, Amazon. The online force that's eating everything launched a new program last week that helps people in the United States start their own businesses delivering Amazon packages.
Hmm. More on the Program from USA Today:
Amazon wants you to deliver its packages for them.
The online retailer launched a new program this week that helps people in the United States start their own businesses delivering Amazon packages. The move gives Amazon another way to ship its packages to shoppers besides relying on UPS, FedEx and other package delivery services.
Amazon.com Inc. says startup costs begin at $10,000, and the businesses created under the program would operate 20 to 40 vans and employ between 40 and 100 people.
Here's what else to know:
WHO IT'S FOR: Amazon says those with little or no logistics experience can apply. And existing package delivery businesses can sign up, too. If they are approved to join the program, Amazon says those businesses can continue to deliver packages for other companies.
HOW DOES IT WORK: Those interested first need to apply at its website,logistics.amazon.com. The company will vet applicants and figure out if they're the right fit. There's also three weeks of training, including a trip to Amazon headquarters in Seattle, which you'll pay for as part of the startup costs. At the training, Amazon says you'll learn about its shipping operations and spend time in the field with an existing delivery provider.
WHAT AMAZON PROVIDES: Amazon says it will offer support to the businesses, including discounts on insurance, technology and other services. Amazon-branded vans will be available to lease and Amazon-branded uniforms can be bought for drivers. But keep in mind that those vans can only be used to deliver Amazon packages.
WHAT TO KNOW: The new business would be responsible for hiring staff, and Amazon would be the customer, paying for the deliveries.
WHERE DO I HAVE TO BE LOCATED?: Amazon says opportunities are available near its 75 delivery stations across the country. A map is available at logistics.amazon.com./marketing/getting-started.
What I love about this for the right type of HR pro is what I have already described. Many of you are great at the hustle it takes to get a business staffed up, dealing with employee relations issues of all types and generally grinding out the workday through the at times dirty business of people.
What I hate about this opportunity for HR pros is that as good as you would be at this, the Achilles heel for most of you/us - sales - would ultimately come back to haunt you.
Amazon is setting people who can't sell up for failure.
Amazon has the demand. They need you to start this business.
They need you to contribute to the gig economy. Not by being a gig employee, but by being an employer of gig employees.
No co-employment issues on their part. You take those!
Pricing power belongs to... not you - Amazon. You get selected for the program, start your business and then the inevitable happens. Amazon has a variety of partners, and you'll be asked to take a reduced price for delivery at some point. Your margins and profitability will fall until - you guessed it - it no longer makes sense for you to run your (Amazon) Delivery Business.
Because you aren't a salesperson, you don't have a lot of revenue options and as it turns out - you're contributed to the further destabilization of the American workforce by creating a company that has jobs - but they're on-demand, gig economy jobs.
Meh. Maybe you should just stay in HR.
To date, Amazon has largely steered clear of the criticism heaped upon WalMart related to destroying the traditional economy.
That feels like it's about to change. Mommas, don't let your babies grow up to be cowboys resistant/stupid when it comes to macroeconomic change.