Taco Bell is going to pay managers 100K per year. Insert your joke <here>.
The home of Doritos Locos Tacos says it’s going to test paying managers $100,000 a year at some company-owned locations in the Northeast and Midwest starting later this year. Taco Bell/Yum announced the plan Thursday and also said that as of Jan. 1, 2020, all of its company employees “can become eligible to receive” at least 24 hours of paid sick time per calendar year.
Translation - the job market is really, really tight. The people we see landing in our store GM roles aren't what we need them to be.
But 100K to run a Taco Bell location? That's crazy, right?
Not so fast, my friend. It's not crazy. Let's run some numbers.
Taco Bell said it will start the six-figure salary pilot later this year, but did not name an exact date. The company does not yet know how many managers at its 450 company-owned stores will get the $100,000 salaries or how long it will offer the higher salaries. Current salaries for general managers at Taco Bell’s company-owned stores range from $50,000 to $80,000, a spokeswoman said.
According to Statista, the average per unit sales for Taco Bell restaurants in 2017 was $1.5 million. The average reports have found that average pre-tax income for franchisees in the food and beverage industry is roughly $90,000.
Let's say you own a string of 10 Taco Bell locations, and your stores average 1.5M in revenue per year and 90K in pre-tax income. You replaced 3 of your managers last year, and you offered a salary of 70k. You were concerned about your inability to find good people.
If you're progressive with how you view the impact the right manager can have on revenue, the decision to test a 100K salary from your current level of 70K is a no-brainer.
BTW - note that this trial is at company-owned stores. My scenario was as a franchisee, but in reality, franchisees ARE GOING TO HATE YUM BRANDS FOR DOING THIS.
What impact can a 100K person have on a single Taco Bell location? I think it's dramatic impact.
But you still have to find the right person, then sell them on the opportunity and convince them to give it a try. Simply paying the talent you see now more money doesn't do anything - you have to go out and upgrade the type of candidate you're talking to in order for this trial to have the impact Taco Bell seeks. And that's the catch - there's work to be done with how you recruit to unlock the potential of this trial.
Me? I'll take 3 Bean Burritos, fresco-style. And a large Diet Mt. Dew with no ice.