Pandemic/Recession Notes: It's Going to Get Hard to Recruit Candidates in Stable Situations (The Best Hire Ever Podcast)...

If there's one thing I learned in the last recession that's going to help me this time around, it's this:

All things being equal, when we are deep in a recession, reasonable people in stable employment situations are less likely to jump to a new job.

I know what you're saying - you've got multiple examples where that's not the case. I hear you, but note the start of the statement above - "all things being equal."

When we're in a recession, which we are as I write this in 2020 (pandemic, even!), it's harder to get stable people to move. Good boss, decent job, seems stable - why would they take a chance on you, especially when the pandemic flavor of the recession we're in makes them even less confident your company is going to survive?

Candidates ALWAYS have imperfect information on the companies they're moving to.  Will the company make it? Is my new boss secretly a crazy person?  The unemployed are relatively easy to recruit in recessions - they need a job, and they need it quick - the employed are harder to move when times are tough.

Your best chance is really good, incredibly transparent marketing related to your open job. Think job postings and everything around it.

That's why I recently chatted with Katrina Kibben, CEO and Founder of Three Ears Media, on my podcast BEST HIRE EVER. We talked at length on the value of great job postings and marketing materials, and I had Katrina break down the elements of a job posting that generates results and talk about influencing candidates through great copy writing across all job marketing materials.  

Please subscribe, rate and review (Apple) and follow (Spotify) to get the latest Best Hire Ever podcast delivered to you.  Click here if you don't see the podcast player below.

SHOW HIGHLIGHTS:

1:05 - "What up, KD?"

1:30 - KD is a ray of sunshine as he delivers the Q2 GDP numbers and connects it to great job postings.

2:52 - A bit about the artist known as Katrina and Three Ears Media.

5:15 - KD wants to know about the the decision for Katrina to specialize and go DEEEEEEEEEEP in the job posting/job attraction space – why?

9:30 - What are 3 things people can improve on related to their job postings?  Katrina breaks down the problems with 1) content being way too long, 2) bad intakes lead to bad content (buzzwords), and 3) Guessing and winging it.  Katrina goes deep in each area and drops incredible knowledge.

16:10 - KD asks Katrina for the most challenging personas across hiring managers. A story about Missouri is part of the magic!

19:30 - KD focuses on what he views as the the pandemic/recession dilemma. You’re a hiring manager and need great talent. How do you convince people that your company will make it through and they can jump from where they are and be OK at the company you’re a part of?  Katrina acknowledges the challenge but talks about people who have great jobs who are looking for more.

22:25 - Katrina and KD talk about the isolation via the Pandemic creating time to complement career paths with talented people.

24:00 - Katrina gets technical and breaks down the "Human About Us" portion of a job posting as being the place to create confidence in your company. Don't cut and paste a press release. Talk about where you're at right now. Acknowledge the past, talk honestly about the bounce back, etc. #transparency

29:00 - KD asks Katrina how hiring managers can make candidates believe in them as a candidate. 

35:10 - Katrina and KD wrap it up with WNBA talk.

RESOURCES AND SHOW NOTES:

------------Katrina Kibben

Katrina Kibben on Linkedin

Three Ears Media

------------Kris Dunn

Kris Dunn on LinkedIn

Kinetix

The HR Capitalist

Fistful of Talent

Boss Leadership Training Series

Kris Dunn on Twitter

Kris Dunn on Instagram


How Did You Grow Up? I See My Parents In Things I Do at Work Every Day (The Best Hire Ever Podcast)

At my desk in my home office, I have two things to remind me where I came from:

--A weathered work thermos that was used by my dad in his career as a Telecom Lineman, and JleeBHE 

--A desk bell used by my Mom in her long career as a 1st grade school teacher.

Those items are on my desk to remind me of how much influence both had on me. Not that I need them for that, because I see my parents (RIP Kent and Deanna) in things I do every day of my career. While I'm my own person, there's no doubt that there are tens, if not hundreds, of little influences from them related to how I communicate, react to wins, deal with losses and otherwise navigate through the workday.

I know I'm not alone in this, which is why I asked Jessica Lee of Marriott International to join me on the Best Hire Ever Podcast to talk about the influence of her parents on her career.

Jessica grew up in an immigrant household in Seattle and California - her parents were immigrants from South Korea. It was great to hear all the experiences that Jessica can remember and understands the impact that upbringing had on her life and career - and how she's trying to pass some of it on to her children.

Take a listen below and hit me in the comments or with an email to tell me how you see your parents in you every day you're on the job.

I bet they gave you great stuff. 

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SHOW HIGHLIGHTS:

2:00 - Is it Jessica, JLee or JL?  Not Jess or Jessie, BTW.

3:00 - KD talks about the pressure for college admissions, first jobs, etc. on today's young workers. KD points out that Jessica has done great things, but did not have a master plan at 22 or 23 years old. JLee agrees and talks about going on a date in DC with a guy who wanted to know her 5-year plan.

6:15 - Jessica describes growing up in a household with immigrant parents from South Korea. She talks about being a 1.5 or 2nd generation American. Jlee also talks about her first memories related to work and her parents.

8:35 - KD asks Jessica about her parents' desire to "create something" and whether they communicated that vision. JLee talks about the contrast between her parents' approach and her own relationship with her children.  

10:45 - Jlee talks about her siblings, their achievements from a career perspective and her role as the youngest in a household with Korean heritage.

14:23 - JLee talks about what she sees in herself,  related to work, based on her memories of being raised by immigrant parents. JLee recalls that, while expectations were high, there was an expectation/reality that they had to figure things out on their own, which is a cornerstone of who she is professionally. 

17:45 - KD challenges JLee to find a single trait to attribute to one of her parents and she comes up with a great one - her mother's attention to detail and how everything communicates something specific to the outside world - appearance, communication, running a meeting, etc.

23:40 - Jessica talks about the relationship of how she was raised to how she's trying to raise her own kids. She talks about the positive impact of having no safety net on her and her husband and struggling with how much her kids should be forced to struggle. JLee also talks about her parents' expectation of a professional career vs how she wants to influence her kids related to career choice.  KD asks about what her 2nd generation Korean peers are doing related to safety nets for their children.

30:00 - Jessica talks about how mental illness in her family (peaking in her high school years) also influenced how she was raised and how she views the world, as well as the impact of losing her father when she was 20. All of it combined to provide her with drive and initiative, as well as her worldview. KD asks JLee if the mental illness didn't exist if she would still have the same drive from a career perspective.

35:00 - JLee shares info from her executive coaching sessions.  SCOOP!  KD and JLee talk about how having a limited safety net builds self-awareness and urgency.

39:15 - KD is back to JLee as a parent! How is she going to weave all of it together - background, experiences and more - to get the best possible outcome for her kids?  JLee talks about the balance between "stacking the deck" vs forcing them to bootstrap in life.

RESOURCES AND SHOW NOTES:

------------Jessica Lee

Jessica Lee

The HR Famous Podcast

------------Kris Dunn

Kris Dunn on LinkedIn

Kinetix

The HR Capitalist

Fistful of Talent

Boss Leadership Training Series

Kris Dunn on Twitter

Kris Dunn on Instagram


HR Leaders Are Increasingly Turning to Generalist Over Specialists (Best Hire Ever Podcast)

Change. We've had our share of it in the business world in 2020, right?

It has hit everyone hard without question, but HR leaders and pros have been hit as hard as anyone. Like you, I have a lot of friends who have faced furloughs, layoffs, etc - both inside and outside of HR.

When HR staffs contract in a recession, something interesting happens. Generalists start to be valued to a higher degree than specialists. Add in the need to flex skills not prioritized in a pre-COVID world, and the need for strong HR generalists becomes the smart play - especially if you're doing it with less headcount.

That's why I had a conversation with Kathy Rapp of hrQ on the changing landscape of hiring HR Leaders and Pros in a Post-COVID World. Kathy's a great voice in the world of HR and she talks to more HR leaders than most of us do. Check out the podcast below, and I've even given you meaningful time stamps to make great use of your time. While you're at it, do me a favor and subscribe!

Viva, HR Generalists!!! You just got more valuable. Whether you're still employed or you've been impacted by this madness as an HR pro, take a listen to this podcast for some great ideas for how to maximize your career prospects.

--KD

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In Episode 7 of BEST HIRE EVERKris Dunn chats with Kathy Rapp of hrQ on the changing landscape of hiring HR Leaders and Pros in a Post-COVID World. Kathy and Kris talk about the current state of the HR job market, what skills are in demand, where HR might have fallen short inside companies and what it all means for the HR job market moving forward.

Please subscribe, rate and review (Apple) and follow (Spotify) to get the latest BEST HIRE EVER episode delivered to you! (Click this link you don't see the podcast player below)

SHOW HIGHLIGHTS:

12:40 - Kathy and KD discuss the many misses HR functions experienced related to employee and internal communications during the COVID lockdown period.

14:30 - Kathy shares other areas where the bar has been raised for HR in a post-COVID worlds beyond comms - including Risk Management and DEI.

15:05 - Kathy and KD give their definition of "HR Generalist" and other titles (hint, it's a lifestyle rather than a career level). Kathy talks about the HRBP title, "people" designations, etc.

18:25 - Kathy and KD dig into what’s going on in the marketplace related to HR generalist vs specialist. The market is placing a premium on Generalist skills, and CHROs are rebuilding teams around the Generalist skill set. Kathy and KD talk about how long this vibe will last.

21:00 - Kathy talks about the need for HR pros to lead the conversation about "what's next".  KR takes a pot shot at talking about "having a seat at the table" or "being strategic".  Discussion follows related to what is needed vs flavor of the month rules the conversation.

22:50 - Kathy and KD talks about how HR candidates seeking employment need to modify their approach to land a job in this market.  Building networks, create a personal board of advisors and staying mentally/physically strong.


Do You Have a Direct Report With Writing Talent? You Should!

Look, I get it - some of you won't be hiring for a while based on COVID and the resulting economic struggles. 

Which makes now the perfect time to look at your team of direct reports and ask the following question:

"Do I have someone to carry the writing load in this department?"

I'm not talking about hiring a writer as a standalone position. I'm talking about the need for you to always have someone on your team of direct reports with writing as a key secondary skill. Why is this important? Because you need someone to take the great reactions/outcomes/action plans from you and your team and create effective communications to the masses.

Simply put, you can be a great leader with a great team - but if you can't effectively win in how you communicate what's going on to the masses, you'll never realize your potential as a leader or a department.

If you're not managing others yet and think you have the ability to write well in a professional setting, it's time for you to figure out a way to make writing one of your key differentiators.

The topic of great writing on teams is why I taped an episode of BEST HIRE EVER (my podcast on recruiting topics) with Lance Haun, a former HR pro turned professional writer and editor. Take a look at the rundown for the podcast below and give a listen (please subscribe and rate if you like it).

--KD

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In Episode 5 of BEST HIRE EVER, Kris Dunn connects with Lance Haun (Starr Conspiracy, ERE, Former HR Pro) to talk about why hiring at least one great writer for your team makes incredible sense as a leader – regardless of your functional area or line of business. Lance and KD chop it up about how to spot, find and engage a candidate with writing skills in your hiring process, and how professionals looking to leverage their writing skills for career gain can get noticed.

Never satisfied with one great topic, KD and Lance also explore the Haun family’s history of sustainable meat and how Lance’s dad sees an explosion of business at his butcher shop when things like COVID hit the American marketplace.

Please subscribe (Apple) and follow (Spotify) to get the latest delivered to you.  Email subscribers click here if you don't see the player below:

SHOW HIGHLIGHTS:

1:35 - KD starts by calling Lance Haun a killer writer. Lance blushes and begs off and calls his writing history a humbling experience.

2:04 -  KD breaks down Lance. HR pro at the start, starting one of the first HR blogs, then becomes a professional writer in our space at ERE and Starr Conspiracy. Lance describes when he knew writing was his differentiator.

7:30 -  Lance talks about “social proof” as being the addictive side of writing. Translation – reactions to your writing are good.

9:05: Lance and KD talk about the need for great talent to have writing skills. Lance talks about learning styles still including and being influenced by the written word. KD balks and says he thought that the world was being changed forever by video. #joking

12:55 – What’s the best way for a leader to test and confirm that someone can add value as a writer on their team?  Lance recommends communicating more than normal via email as a test – long email threads.  In addition, getting into someone’s process of creating written work product is key to understand their approach to the craft.

16:00 – Lance talks about knowing who the communicators are in your workplace and how that can help drive internal mobility in your company.

19:30 – KD talks about why all leaders – even if they are great writers – need to hire for writing skills so that leader can become an editor rather than a production writer.  #delegate

20:00 – Lance and KD talk about the right way to show your writing skills as a candidate. Maximizing your LinkedIn profile and presence is the path of least resistance and greatest reach for most professionals.

24:00 – Lance and KD talk about negative bias that may exist towards professionals who share their thoughts via blogs, LinkedIn and social.  Being vocal and sharing your thoughts may limit overall opportunity, but you’ll be a candidate of choice for many of the companies and hiring managers that remain.

28:30 – Lance talks about his dad, the butcher shop and how his dad’s business has gone up during the COVID crisis. KD thinks Lance could be the Gary V of meat. Lance talks about surprising his dad by running Facebook ads to drive traffic to the shop during normal times.  Haunsmeats.com


Links for Lance:

Lance Haun on LinkedIn

Lance Haun on Twitter

Haun’s Meats in Walla Walla WA!

KD's GPS

Kinetix

The HR Capitalist

Fistful of Talent

Boss Leadership Training Series

Kris Dunn on LinkedIn

Kris Dunn on Twitter

Kris Dunn on Instagram

 


BEST HIRE EVER PODCAST - Liz Desio, NYC HR Pro Impacted by COVID...

Hi Gang - ramping up a new podcast called BEST HIRE EVER, where I'll be talking about hiring top Liz talent with undeniably talented corporate leaders, recruiters and candidates. Today's guest is EPIC as
I talk to Liz Desio, a resident of NYC and HR Pro. Great talk about Liz’s personal experience with a COVID-19 lay-off, writing, and HR.

Liz's story makes this a must listen - use the show highlights below to spin to what interests you most, but Liz's story about heading to NYC and hustling to be a journalist before landing in the world of Recruiting/HR is a doozy. Talented lady that you should figure out if you can hire 100%. Enjoy the pod and don't forget to subscribe, rate and review (if you love it) on Apple Podcasts, Spotify or Google Play.


Show Highlights:

1:08: KD introduces Liz, HR Pro and Candidate! KD gives some backstory on how they were introduced and why she’s on BHE

4:45: Liz takes us through her career. UVA grad, move to Brooklyn, hustling, getting hired in first HR job (hard knock life), getting out, getting a really good job in HR and then hitting COVID.

14:33: Liz’s take on being a new manager and the challenges she faced dealing with imposter’s syndrome.

16:05: KD asks Liz to share the story of getting laid off during Covid – You can check out her article here: https://medium.com/@lizdesio/making-peace-with-getting-laid-off-9bead164c43a

25:33: KD then pivots to reflective Liz, the one that wrote the post comparing herself to an early character on The Wire who gets killed off in season 1 - https://medium.com/@lizdesio/when-trying-to-switch-career-fields-makes-you-feel-like-dangelo-from-the-wire-4102c0bded99

33:48: KD and Liz discuss his take that recruiting prepares you to be an HR Generalist better than most.

40:15: KD asks Liz what your dream job is in HR. They discuss.

Kinetix

The HR Capitalist

Fistful of Talent

Boss Leadership Training Series

Kris Dunn on LinkedIn

Kris Dunn on Twitter

Kris Dunn on Instagram

KD's Book - The 9 Faces of HR

Liz Desio on Medium

Liz Desio on LinkedIn