How To Not Get Killed In A "What's Wrong" Focus Group At Your Company...
December 10, 2019
Simple post today. From time to time, HR pros have to do focus groups to determine the climate of the employee relations environment at their company. Ideally, this is done before there's smoke in the air. But at times, especially in a multi-location environment, that's impossible.
So how do you approach a group of 10-12 employees (focus group) to get them to talk about the challenges, but not get beheaded in the process? You're going to have to ask open-ended
questions to get employees to give you details about what's messed up, so the best approach I've found is this:
--Ask each employee to give you TWO THINGS THAT ARE WORKING WELL FOR THEM AT YOUR COMPANY and TWO THINGS THAT NEED FAST IMPROVEMENT
It sounds simple, right? I think we'd be surprised how many HR pros who walk into hostile environments don't force the attendees of focus groups to give them some positives.
The positives are there to balance the feedback loop. It forces people to articulate the positives in their environment, which is important for fellow employees to hear.
Of course, the negatives/opportunities for improvement are going to be there. You'll get those. But if you know you're walking into a tough session and fail to be brave enough to ask for the positives, you run a higher probability of losing control of the group.
Some responses you'll hear when you ask for the positives:
"The people I work with"
"The people I work with"
"The people I work with"
"The people I work with"
Not a typo. Expect that if you're walking into a tough environment, the answers will focus on fellow employees enduring the struggle, not anything that gives credit to the company. That's OK - you're just looking to balance the feedback loop. You can accept this answer from as many people as want to give it.
You also might here some smart### responses like:
"I haven't lost any fingers yet"
My advice? Accept the "people I work with" response from all and if you get a wisecracker, laugh with everyone else and then follow up and ask for a serious one. Accept "The people I work with" from all and ask for at least one other positive that someone hasn't given the group yet.
Good luck with your paratrooper-like focus group sessions. Don't be afraid to ask for the positives - it will make your session much more productive.
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