We've talked a lot about Google For Jobs and it's potential impact on your future recruitment marketing spend. As a quick reset, Google for Jobs was launched in October of 2017 and was thought to be a significant blow to Indeed for 2 reasons:
1--Indeed was not listed as a partner that would automatically have its jobs included/indexed in the Google for Jobs product, and
2--The presence of the Google for Jobs interface on search results for jobs pushes the once dominant SEO power of Indeed way below the fold, which means the ROI of Indeed spend should go down over time. Translation - the first thing candidates see won't be Indeed, which is like Uber customers losing access to its app. In fact, they'll have to scroll a loooooong way down.
Nobody discounts the power of Google. But the erosion of Indeed has been slower than many predicted.
HR Wins, a site run by George LaRocque who has more than 25 years in the HCM industry, recently published an article entitled, "Everything on the Internet starts with Google. Sure, but what about online job search?"
His article provides a bit more proof that the erosion of Indeed via the Google for Jobs threat isn't final, and many job seekers still use the Indeed interface to start their job search. Check out the following graph from HR Wins (email subscribers click through to the site for the graphic), click on the article link above and subscribe for more goodness like this:
The disclaimer to this data, of course, is that candidates at times are notoriously bad at self reported data (my favorite is the over-reporting of "I heard about this job from the company's career site", which is rarely true).
But beyond the candidate self-reporting issue, the directional info seems true with what I've seen. Indeed isn't dead yet. The info about LinkedIn being secondary to candidate job search is a nugget you won't find elsewhere.
Three certainties in life - Death, Taxes and Google. But Indeed's not dead yet. Keep your eyes on your spend, and hit the George/HR Wins article for more great results from this candidate survey. Make sure you subscribe while you are there.