The Cleveland Browns (pro football) are bad. HBO has a show called "Hard Knocks", which embeds cameras at a training camp of one team each year. This year, they are on campus with the Browns.
The hope, of course, is that the organizational dumpster fire that is the Cleveland Browns will provide notable moments.
Good news - Hard Knocks at the Browns started us off with a notable human capital moment. More from the Ringer:
"After a particularly disappointing practice where Jarvis Landry and Hue Jackson were visibly frustrated with the effort of Cleveland’s pass catchers, Jarvis Landry asked whether he could address the receivers room.
“Fellas, I don’t know what the f**k is going on here, and I don’t know why it’s been going on here,” Landry says, “But if you not hurt, like your hamstring ain’t falling off the f**king bone, or your leg ain’t broke, I don’t even know, you should be f**king practicing. Straight up. That sh*t is weakness, and that shit is contagious as f**k. And that sh*t ain’t gonna be in this room, bruh. That sh*t been here in the past and that’s why the past has been like it is. That sh*t is over with here.”
The words land because Landry, who the team acquired in a trade this offseason and signed to a five-year extension with $47 million guaranteed, spends the episode walking the walk. His workouts include catching medicine balls one-handed while balancing on a Bosu ball with one foot, which explains why his dazzling one-handed catches look so effortless. In practice, Landry’s aggressive work ethic routinely rises above the other players on the field. Every catch he makes is inevitably punctuated by “bless you,” which he delivers with a sincerity that is more effective than actual trash-talking."
Sorry about the language. But it's notable in that Landry is coming into an organization as an employee, knows what he's walking into isn't world class, and is trying to change the culture.
If my career managing people has taught me anything, it's that change agents are needed. Some thoughts about change agents who come into organizations with statements and challenges like Landry - and what has to be present for them to be successful:
1--Change Agents who are highly verbal and challenging must perform at a high level.
2--The same change agents must mentor others, rather than simply dressing people down verbally.
3--In order for the change agent to be successful, managers and the company must support those efforts and embrace the cause, removing people who don't get on the bus of change.
In short, Jarvis better perform, should use the development of others in positive terms as a leader for an equally powerful statement as a change agent, and the organization (the Browns) should be ready to move people out - if they believe that Jarvis Landry represents their view of what the future is.
The same thing applies to your company - except your change agents can't get that many F-bombs in.