It's been a tough couple of weeks for an iconic leader in America - Elon Musk.
First, he tweeted/floated an idea for taking Tesla public and may face securities fraud charges as a result. Then he had a rapper over to the house that started live tweeting a bunch of stuff that was unflattering and the beef continues.
But you know what's going well for Musk? Embarrassing employees who are jumping to Apple (the companies are infamous for training development and design talent) by tagging them all a certain way. Consider this:
"We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding," Musk told German newspaper Handelsblatt in 2015.
CNBC reports that Apple is on a current hiring spree, poaching "scores" of ex-Tesla employees for a variety of projects, citing better pay at the iPhone giant.
If Tesla was doing an Employer Value Proposition (EVP) study, two of the themes would undoubtedly be "we work on the bleeding edge" and "everyone here is all in".
Then culturally, Musk and his direct reports do what they do - framing defections to a world class company/competitor for talent as the "lazy people" or "not good enough to work here".
Love it or hate it, it's an aggressive approach you can learn from. Our body language and framing when people leave our companies tends to be too passive.
Play offense when talking about turnover.