Yesterday, I posted my observations after leading a college recruiting roundtable - which led me to recommend you zig when others are zagging if you're starting to ponder an investment in campus recruiting.
Another observation - if you're a consumer product company, you might have an easier "in" to gather attention from the kids on campus than non-product companies. No one has done it better recently than Natural Light (that's right, the beer). Natural Light, better known as "Natty Light," the cheap beer of choice for college students across the country, has done multiple things to garner the attention of the college kid. Earlier this year, they announced they would be giving away $1,000,000 to help 25 lucky drinkers pay off their student debt. In order to compete for one of these prizes, participants had to submit a short video showcasing a green tab from a can of Natty Light and share what made their college experience special.
Nice. Effective, right?
Well, they're back. Natural Light has just announced a contest to put a student's resume on a NASCAR ride. More details below and we'll talk after the jump.
Natural Light is about to hook it up yet again for a recent grad that’s deep in the job search.
The beer brand is going to turn your resume into a NASCAR paint scheme that will appear on Chris Buescher’s #37 racecar at the South Point 400 in Las Vegas on September 16. Work experience, skills, contact info, head shot and all, will be painted on the car.
Natural Light and Censuswide surveyed 1,000+ employers across America and 4-in-5 agreed applicants need to find new ways to stand out when applying for jobs.
Is there a better way to get your resume noticed than have it plastered all over a car for a nationally televised race? Guaranteed your inbox and voicemail will be full after catching the eye of millions of recruiters while racing 200 mph around the track.
To be considered for the paint scheme, any person over the age of 21 can:
- Send their resume to NattyRaceResume@naturallight.com
- Entries are open between July 30–August 6.
Here's a full mock up of where the resume details are going to go on the car (email subscribers, please click through if you don't see the image below)
The interesting thing about these contests is that they really aren't related to college recruiting. Natural Light is marketing to people who buy the iconic beer, in this case, college kids. They want them to drink more Natty Light, which is why they're running the contest.
Still, the creativity is key. If you're thinking about starting college recruiting or want to make a bigger splash with what you're already doing on campus, think about how your product/service ties in with the lives of those you are trying to recruit.
Contests and awards that meet college kids where they live are key.
Good luck out there. And if you're drinking Natty Light on campus, please drink Natty Light responsibly...