From my drive time this week, I got two very different takes on a public figure in the business world - a guy named Gary Vaynerchuk. Here's a description of Gary that I pulled from Inc.com so I didn't have to think about how to describe him:
If you’re an Inc reader, you’re probably familiar with Gary Vaynerchuk. He’s the entrepreneur who grew his father’s business from a humble liquor store into a wine empire through a combination of social media and content marketing. Today he’s a media mogul, bestselling author, and aspiring New York Jets owner.
The man is a massive success, and he’s certainly no dummy.
That said, unless you’re a certain type of person in a very specific set of circumstances, following his "Jab, Jab, Crush It" model could likely sabotage your shot at success. Before you call me crazy, let me tell you why.
He relies on brute force.
Gary V. talks a lot about how hard he works. He regularly stays up until three in the morning, sending and responding to emails to cement connections. He tweets in every spare minute he has--in cabs, in-between meetings, during commercials. And when he’s not doing all that, he’s creating content and running his company.
Believe me when I say I admire the guy. But the fact remains that his approach to building a following is all about brute force. It relies on huge sacrifices of rest, free time, and deep concentration.
He's a polarizing figure. One great friend of mine saw him speak recently and is all in. Another great friend of mine wouldn't slow down if Gary crossed the road in front of her SUV - she'd actually speed up.
But even if you hate Gary V, one thing you can't deny in his message is the power of doing the work. It's something all of us forget as we move into leadership roles and start managing others. Are you still doing the work on a daily basis?
Are you sure? Or are you managing others doing the work? Not the same thing.
Gary V has a new theme in his act - it's called "Clouds and Dirt". The meaning of that theme is pretty simple -the clouds—the high-end philosophy of what you believe and also you being a dictator of strategy—and the dirt—the low-down subject matter expertise that allows you to execute against it. Gary V thinks you should forget about everything else.
He believes in Clouds and Dirt so much that he has a new Kswiss shoe - I'm not making this shit up - coming out in a few months. That shoe is called "Clouds and Dirt." Blue stripes for clouds, brown stripes for dirt. Really. Kswiss shoes have 5 stripes for the uninitiated.
Behind the hype, Gary V is right about one thing:
Your strength as a leader comes from never losing your roots as a practitioner. Can you do the stuff you talk about? The longer you and I are in leadership positions, the less we do the work.
Even if you do one thing a day that is actually "the work", do that one thing.
Be a practitioner. Get grimy with some stuff in your shop. It will make you a better leader and build empathy for your team and industry at the same time.