VIDEO: Jamming Your Business Approach/Best Practice Down Someone's Throat...
December 07, 2017
The scene - team discussion about a direction with client work.
The problem - client doesn't know what they want. They're attempting to neuter rock star work, which will hurt the end product.
What do you do? Your choices
1--Neuter the work. Work product suffers, but you take a "the client is always right" approach and give them what they ask for. Cross off the client as a reference - They'll be happy, but you won't be proud of the work.
2--Battle with them. They're wrong. You're right. Let's go to war.
Of course, there is a third approach - you've got to educate them why you're approach works, maybe give them a concession or two and try to work as a consultant to take most of what you know they need. Senior level influence in this regard - you can show them others in the industry are already deploying your approach or find others in their organization who support you.
Need a video to parody this approach? I thought you'd never ask. Take a look at the video below (email subscribers click through to see the video) - it's from my life as a card-carrying member of Gen X. It's a music video from a alt-rock group called Sum41, and the intro is what I want you to look at, as the band visits a music executive who tells them he wants them to change their name to the "The Sums" based on the success of groups like "The Strokes" and "The White Stripes".
Favorite quotes from the exec:
"Do you smoke? You do now, smoke 'em up Johnny".
"What's your name? (kid says Derrick) Not anymore it's not. It's Sven"
Get out there and influence. They need what you got, people.
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