Who here is tired of seeing disgruntled employees rip your company on Glassdoor? Wow..almost everyone. I can't say I'm surprised.
Anonymous feedback is rapidly being recognized for what it is. The newspaper industry entered the digital industry with the thought that readers commenting on articles online would unlock a form of community unlike any other. That happened, but in a negative way, with trolls and racists and every other type of creep posting whatever they wanted under anonymous accounts with zero chance of being outed.
It's so bad that responsible publications online have gone one of two ways - they've either eliminated comments altogether or moved to Facebook comments, where commenters have their thoughts tied to a primary Facebook account.
Let's move back to the workplace. A deep thinker, expert on employee opinion and a friend of mine - Jason Laurtisen - did a guest post over at Fistful of Talent last year and called for an end to anonymous employee feedback. Here's a taste:
"When it comes to feedback, anonymity is less effective, and frankly, out of style in today’s workplace. We expect our leaders to be candid and transparent, particularly about the important stuff. We expect them to tell us the whole story and to openly share their failures and missteps. Yet, when it comes to asking employees for feedback about something as important as their work experience, we use completely different standards. Why? We’ve convinced ourselves that employees just aren’t up to the task."
I'd encourage everyone to go read Jason's post - because most of you do employee surveys and he's an expert in that area.
Me? I'm here to give you some comfort in employees savagely ripping you - either internally in surveys or at company rip sites like Glassdoor. Here's the dirty little secret that will make you feel better:
Employees and Candidates viewing anonymous feedback are increasingly immune to ultra-negative reviews. They're maturing and giving much greater weight to harsh comments that are found as a part of balanced feedback - outlining the good, the bad and the ugly.
I'm increasingly hearing that candidates viewing rip jobs by the disgruntled on Glassdoor don't take them seriously. They're increasingly looking for the sane commenters on the rip sites, allowing themselves to only be influenced by the rare bird that gives insightful, balanced feedback on life at a company.
That makes sense. When you see the rip jobs on reputation sites, take a deep breath. The more extreme, unfair and personal it is - the less likely it is to be taken seriously.
When it comes to employee surveys, here's what you can learn from this. Instead of letting your employees rip away in the verbatim comments section - force them to be balanced and give you a good thing for every bad thing. Then show the mixture of feedback as the entire verbatim - rather than splitting up good and bad feedback.
While most of you don't share open ended employee feedback with the entire company, showing the totality of each employee's feedback will show your leadership team which feedback segments should be taken seriously - and which ones could possibly be ignored as a lunatic fringe.