How do you drive your employees to do more of what you'd like them to do?  Even things that are in their best interest like participating in or raising their contributions to your 401K?

The answer - even in something as non-sexy as your 401K - is for HR pros to think more like marketers.

Check out the video I did below for AXEX - I'm laying out four simple, time-tested tips for driving your employees to take another look at their 401(k) contributions—and put a little bit more into the coffers for their future.

It's three minutes long, you'll definitely learn something...what's not to like?

(Email Subscribers click through for video if you don't see it below)