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Could Giving Your Employees WeWork Memberships Help Your Recruiting Efforts?

All of us have recruiting challenges, often times centered around technology.  

At the same time, our employees can long for a bit more freedom - to work remotely, or even just to break the monotony of the day to day grind.. We-work-transbay-2

Of course, the employees we should seek to satisfy related to that need for freedom are often of the same ilk as the ones we have the biggest need to recruit.

What if I told you there might be a way for you to satisfy both those needs at the same time?

Microsoft is making a co-working play that looks to meet a bunch of needs at the same time:

  1. Giving remote workers a place to go from time to time.
  2. Giving office workers a place to go to mix it up.
  3. Allowing both those groups access to a potentially strong sales and recruiting source.

Stay with me. Here's more from Inc.com:

"Microsoft is dipping a toe into the coworking world by giving nearly 30% of its New York employees WeWork memberships.

The company plans to take 300 WeWork memberships -; WeWork's basic, flexible membership plan -; in two WeWork spaces in New York. Those 300 employees make up 70% of Microsoft's global marketing and sales teams in New York.

The company also has 40 employees working in a private office in an Atlanta WeWork, and will have employees working out of WeWorks in Philadelphia and Portland as well.

But the move to coworking spaces represents something of a shift for Microsoft, which has lately been redoubling its outreach to startups and developers. Donovan said Microsoft employees will now have more flexibility and mobility but will also bring them closer to the startups working out of WeWorks.

"We’re a big fan of startups," Donovan said. "We were one ourselves at the beginning, so we know what those early days were like. We’ve been lucky enough to scale as a business and become a large enterprise, but certainly Satya [Nadella] is ensuring that we retain that growth mindset and that early hunger that we had as a business."

The partnership with Microsoft also falls in line with some changes afoot at WeWorks nationwide. The company said it's seen an uptick in enterprise clients -; which it defines as large companies with more than 500 employees -; moving some of their employees to WeWork locations. The startup, which was last valued at $16.9 billion, has been "fleshing out" its offerings for bigger companies."

For the uninitiated, WeWork is an American company which provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small businesses. WeWork designs and builds physical and virtual communities in which entrepreneurs share space and office services and have the opportunity to work together.

It's an interesting stroke by Microsoft - give employees more flexibility, remote workers a place to go, salespeople a new audience to sell from, and a place for all to recruit from.  From a corporate perspective, it reduces the need for a long term commitment to office space by outsourcing that burden.

Don't forget- sales and recruiting don't have to be direct, meaning your prospects don't have to be at WeWork - referrals from the people you meet at a co-working facility work just fine as well.

Exploring co-working seems like a smart hedge by Microsoft.  I'm betting some of you are in major markets where coworking is a thing. If so, you'd likely be early to the game from a recruiting perspective if you experimented with getting some of your key employees co-working at least one week a month.

What's that?  Scared your people might get recruited? 

They already are -I talked to them last week.  They took the interview from a cube IN YOUR OFFICE.

 

Comments

CodeGround

Great article, thanks Kris! There is a webinar being hosted by CodeGround Online Recruiting Platform on the 14th of December with some more strategies for recruiting for a startup and how to help with recruiting efforts. They will discuss factors such as current trends, different stages of startups, cultural fit, and the benefits of hiring an intern.
You can register here: https://goo.gl/iYrW3S

Deepak

Out-of-the-box’, creative recruitment campaigns have helped some companies interact in a unique way.
Here are the 7 most creative recruitment campaigns that we’ve seen, all amazing ideas that will appeal to your innovative side.
Click here to read more: https://goo.gl/t3H5M8

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