If you watched a lot of the Olympics (and didn’t fast-forward through the commercials), you probably saw an ad for Walmart that blasted Aerosmith’s “Dream On” over video of American factory workers. It was part of the retail giant’s 10-year commitment to buy $250 billion in American-made goods. Walmart made the pledge in 2013, and while the company won’t reveal an exact figure, says it is on track to meet its goal.
The commercials feature a variety of people working in manufacturing jobs to support their families - including one who looks like Eminem's brother.
The implied point? Walmart is creating jobs in America, SO MAYBE ALL OF YOU HATERS SHOULD STEP THE #### BACK AND SHOW SOME RESPECT - or maybe just be a bit more neutral to Walmart.
Me? I like the fact that Walmart is playing offense, and let's face it - it's long overdue. Walmart has the power to be an incredible force in American manufacturing. I'm old enough to remember when tons of Walmart products used to come with "Made in the USA" stickers or tags. It used to be a badge of honor for Walmart.
Then everything got off-shored and those stickers went away. I'm hoping that Walmart will be brave enough to use those stickers again for the products in their store that are a part of this initiative. Walmart claims that the $250B commitment will create 1M American jobs.
Your job? If the sticker comes back, buy the hell out of those products, even if they cost a bit more than what you can do with Amazon Prime, Target or any other retailer. You can't complain about harm that Walmart has inflicted and then refuse to show your support when they do something pro-America. Not supporting WM in initiatives like this just tells them the market doesn't care - so why try?
Congrats to Walmart for going on the offensive. Pictures from the commercials below (email subscribers click through for images)