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ALL CAPS DAY IS A TEST WHETHER ANYONE READS YOUR EMAIL...

I'm sending fewer emails as time goes by.  Part of that is an incredible ramp in the number or texts I send (see my personal text and data stats here from my smartphone), part of it is the reduced level of immediacy you get from sending email.

People ignore your email.  More to the point, people are overwhelmed by email.  How many times have you stopped by the desk of someone you know is a highly organized individual and observed that they have 5,000+ emails in their inbox?

Two of the most organized people I know have more than that in their inbox.  They're hard to reach via email.  If you want them, you have to go text or phone.  And I'll be damned if they aren't more reachable via text, which speaks volumes about how people are living their lives digitally.

The phone and voice mail gave way to email.  Email is giving way to text and at times, the smart phone (not the desk phone).  

Here's a test to see if someone is even reading your email.  I sent two emails last week to people I work with but don't have deep relationships with.  They have no reason to really prioritize my emails.  

The emails were about normal things.  But I put the body of the email in all caps - it felt like I was screaming and living in a cabin in Wyoming raging against the industrial complex.  The title was not in caps, but was about stuff they would want to know about.  

We're sitting on 7 days.  No one has asked me about the all caps or replied to my email in any way.

Email is dead for a lot of the people you rely on to be engaged.  Run your own caps test and you'll see that I'm right.

TIME TO FIND ANOTHER CHANNEL TO REACH PEOPLE THAT YOU RELY ON BUT ARE OVERWHELMED WITH EMAIL VOLUME.  THIS IS YOUR ALL CAPS CLOSE TO THIS EMAIL.

I CALL IT ALL CAPS DAY.  SEND ALL EMAILS IN ALL CAPS TODAY AND SEE IF ANYONE NOTICES.

Comments

Matt Landrum

Our company receives ~110,00 emails from outside our domain per day. ~40,000 of those are spam.

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