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When to Work For Free...

When do you work for free?  If you have professional goals for 2016, you may ask yourself this question. My general rules on working for free are as follows... Work for free when:

1. The work you do is distributed in a way that can be monetized down the road.  Will your work be broadcast to thousands of people or hoarded by those that receive it?  Key question...

2.  If you're attempting to change careers or enter a different market and you need to build experience to figure out what the hell you're doing...

3.  If you're attempting to build references you can point paying clients to....

So to sum it up, kids... Work for free when you're trying to build experience in any areas that you can't get paid for until you reach proficiency, when you think you need a reference to get paying work for what you can already do well, or if the free work is going to be seen and commented on by the masses and serves as effective marketing.

First one's free, kid.

Enter into it knowing when you'll stop doing it for free.

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