head like a hole
black as your soul
i'd rather die than give you control
bow down before the one you serve
you're going to get what you deserve
-Some dude in a Spandex kilt
As some of you know, I took a little trip to Vegas to attend the 2014 NBA Summer league earlier this month. Full review post here, lots of lessons in Talent for those willing to look.
But it wasn't all hoops - thanks to Matt Stollak, we were able to score great seats to Soundgarden/Nine Inch Nails at Planet Hollywood on our last night in town.
I'm a huge Soundgarden fan. But they didn't win the contest for best performance that Saturday night. Nine Inch Nails secured the victory by understanding that the performance is as important as the music.
OBSERVATIONS FROM KD:
1. I really didn't give two ###ts about Nine Inch Nails coming into the show.
2. I was pissed that Soundgarden opened for NIN instead of the other way around.
3. Soundgarden came out and did what they were supposed to do. Here's the video I shared earlier of the opening to "My Wave". Not bad (email subscribers click through for video)...
4. All of the fans to these bands are my age. Remember the mosh pit with kids churning around back in the day? Not so much these days. Look at the heads in the crowd. Lots of investment bankers trying to not get beer on them.
5. When Nine Inch Nails started, I thought Trent Reznor was a roadie. He just walked out and started playing his synthesizer or whatever the #### it is that he plays.
ENOUGH STAGE BANTER: HOW NINE INCH NAILS PUT THE BEATDOWN ON SOUNDGARDEN
Nine Inch Nails put the beatdown on Soundgarden by understanding people come for a show. While Soundgarden did the rock band thing - just played their set with a big LSD influenced screen behind them, Nine Inch Nails was much more visual. Examples:
1. They started out with the stage in that classic minimalist industrial that I actually like a lot. Picture below (email subscribers click through for photos).
2. Reznor just walking out and starting to play is also a choice. Bonus - he wears a kilt. Not a kilt like the guys are used to at "Tilted Kilt", but a goth version that's probably performance gear like Under Armor.
3. All of the people in Nine Inch Nails play a variety of instruments. They mix it up every 2 or 3 cuts to keep you on your toes.
4. They did stuff with lighting to create big shadows intially. Interesting, and even if you didn't know their music, it held your attention.
5. Once the big shadows were in, they started moving LED screens in to create smaller shadows. Pics below.
It might not sound like a lot, but visuals, performance and marketing matter. I loved Soundgarden and didn't really care about Nine Inch Nails. Yet I declare them the clear winner of the night.
Don't mail it in. Make your peformance in HR and recruiting an art show to the extent you can.
It will convert people who don't expect to be converted.