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Did you see? The 2014 Fortune 100 Best Places to Work list is out. Without question, there are a lot of great companies on that list. Fantasy

So why do so many of us feel like a cynic when we read it? Jealousy? A longing to work at one of the great places? As talent pros, are we bracing for our boss to bring us the list and ask why our company wasn’t included?

Lucky for you, I've got my annual Cynic's Guide to Creating a Great Place to Work up at Workforce.com.  Five easy (or hard, depending on your point of view and budget) steps to becoming a GPTW.  Here's #5:

5.Do the Fantasy Island imitation when it comes to the Great Place to Work employee survey. You can’t become a great place to work until your employees are surveyed and confirm that your company is in fact freaking awesome. That means you have to prep your employees to expect the survey and find the right sweet spot between tampering/pressuring them and politely pointing out what a great survey response could mean. It’s like the Fantasy Island intro where Ricardo Montalbán tells the staff, “Smiles, everyone, smiles!” before the guests arrive. (FYI to millennials: click the link for video and use this for background).

Go get the rest of the five steps over at Workforce.com

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