Capitalist Note: My day job is over at a shop called Kinetix. From time to time, we do whitepapers and webinars that I think might interest you, so I share them. I'm motivated to share since I own part of the company.  Low sales pitch, content driven. This is one of our stories.

It's a rock star life that I lead.  I'm on record as liking Diet Mountain Dew, middle tier options for any product and Taco Bell.  You can check out the rest of the stuff I like here.

In his book, Not Taco Bell Material, entertainer/comedian/media mogul Adam Corolla tells a story about applying for work as a youngster at Taco Bell. After a short interview, the manager interviewing Corolla ended the process quickly, telling Adam, "You're just not Taco Bell material." Adam shares that story to show his general employability as a young professional. Of course, he's gone on to become a multi-millionaire and clearly mega-successful in his career. Oops. That's the other reason he's sharing the story.

That's why we named our latest whitepaper over at Kinetix, "Not Taco Bell Material: Make Your Recruiting Messages Matter." 

Before you think I'm slamming Taco Bell, I'm not. I'm pro-Taco Bell, and due to a love of mexican food and youth sports, I find myself there a minimum of 2 times per week, usually at 9:23pm.  I also think Taco Bell hires pretty damn well.  I'm all in on Taco Bell. But the fact that Corolla's sharing this story underscores how you tell candidates they can’t work for you impacts not only your employment brand, but potentially the overall brand of your shop.

Enter our latest whitepaper - "Not Taco Bell Material: Make Your Recruiting Messages Matter."  Download it today and here's what you'll get:

1. Five primary pain points that have been holding you back from creating great recruitment messaging at your company. When it comes to recruitment messaging, doing nothing is more dangerous than being average. Stop blaming legal for your lame messages and figure out a better way to talk to candidates applying at your company. This paper is step one.

2. Six recruitment messages that you need to change today to separate your company from the pack. You don’t need to go to extremes to make candidates love you. We’ll show you how to mix the perfect cocktail of humor, transparency and human voice to keep candidates engaged with your brand—even if you’re telling them “no.”

3. Four samples from the Kinetix ATS library that you can use in your shop today. Chances are you’re still using the messaging supplied by your ATS provider because it was easy and “good enough.” Ditch the robotic stock messages and significantly improve the way you talk to candidates in a matter of minutes with our templates. It’s as easy as copy and paste.

Recruiting messages matter. The person you're turning down for the register position at your favorite eatery might be the next Mark Zuckerberg.  He/She might create the next Instagram.  So it seems like it would be in your best interest to keep them engaged with your brand while you're telling them you don't have a position for them.

If you want to read more, go get the whitepaper here (registration required) or just fill out the form at the bottom of this post to start the download.  Not a sales pitch, just interesting reading and a great way to help your employment brand out.  I wrote it, so if you like what you get here, you'll like the whitepaper...

If you find registration for content personally appalling, I don't even know who you are anymore.... Just kidding, just email me or hit me in the comments if you're hiding from the authorities and are naturally suspicious, and I'll send you the PDF...

And try the Chicken Burrito next time you're in the TB drive-through line.  It's underrated.