OK - Tough love first.  Regardless of the size of your company, you need to get moving to figure out a mobile/smartphone strategy for your careers site - seriously.  

Why do you need to do that?  Check out the new math I shared recently related to how candidates find your open positions in today's world, with a big hat tip to Bob Corlett.  Check it out:

-Ten times more job seekers start their job search on Google than anywhere else.

-Indeed is now reported as the #1 source of hire for employers in the US.

-How did that happen?  Two out of three searches of any kind originate on Google. And Google job searches often lead job seekers to Indeed. Indeed has three times more unique visitors per month than the job boards.

-More than one out of every three minutes spent online is now spent “beyond the PC” on smart phones and tablets. Already 30 percent of Indeed’s total candidate visits are mobile. They encourage it.

-Only 4 percent of job seekers start their job search with a specific company in mind. So if your ads are not in the right place to be seen, you won’t be considered. And if somehow candidates do see your ad, 34 percent will not apply if your application process is too much of a hassle.

So, the call for a mobile-friendly careers site in recruiting is pretty clear.  The chain of command goes like this these days – Google to Indeed to Your Career Site, where a decision on whether to apply is made. At least one out of three candidates are doing that on a mobile device, so why wouldn’t you have a mobile-friendly site ready for mobile users?

One reason you might not have a mobile version of your careers site is that you don't know where to start.  That's why I'm bringing in Fistful of Talent's Jason Pankow (Microsoft, Mariners fan) to help me do a webinar entitled FOT’s Ultimate Guide to Mobile Recruiting, brought to you by the mobile sages at iMomentous.  Join Jason and me (KD) next Wednesday, April 24th at 1pm ET and we'll cover the following:

• A survey of the mobile recruiting landscape and the factors driving the need for HR and recruiting professionals to develop their mobile recruiting strategy.
• Mobile site vs. Native App? FOT tackles the great debate, presenting scenarios of how each fit into your mobile recruiting strategy.
• The five keys to enhancing your mobile recruiting strategy by capitalizing on features like quick apply, SMS, social media and QR codes.
• The ultimate checklist for selecting your mobile recruiting vendor, including the top questions you need to ask when vetting potential vendors.
• How to go beyond the optimized screen to attract top talent to your organization by incorporating video content and thought leadership into via your mobile recruiting strategy.

We even incorporate a Tommy Tutone reference, because let's face it, 867-5309 is the most famous mobile number ever - even if it wasn't a mobile number back in the day.

Register for FOT’s Ultimate Guide to Mobile Recruiting webinar today!