I've got your first New Year's Resolution right here - start taking care of your career by connecting and promoting who you are before you really need a strong professional network. There's no better tool than LinkedIn to help you accomplish that goal in 2013. 

Let's face it.  You - or someone you love - has a WEAK approach to LinkedIn. Maybe you don't love them. Maybe they're just a direct report. Still, the facts are there. Their LinkedIn profile is awful. They need some game. You don't know what to tell them to do, so you tell them to "spend time on it".

Great advice, coach.  Next time tell them to "try harder". With that kind of coaching, what could possibly prevent better results in 2013?

Good news. I'm here with the only training package you'll ever need to get yourself or others ramped up on LinkedIn and getting better results.  t's a whitepaper my team at Kinetix created with my help called "Are you a LinkedIn Benchwarmer? 12 Steps to Improve Your LinkedIn Profile Today".  Click on the link to hit the download page and we'll hit you with the following:

1. A breakdown of the three most common types of LinkedIn users including "The Franchise" and "The Scrub" as a baseline for you to determine where your profile falls in the LI game.

2. Our 12-Step Playbook for updating and enhancing your LinkedIn profile. We'll give you all you need to improve your LinkedIn profile dramatically with 20 minutes of work.  12 Easy Steps.  What I love about the toolkit that each of the steps intros with reasons why you need to complete the step, has pictures of what success looks like, some friendly advice from our recruiters at Kinetix and then an idiot-proof call to action called NOW YOU DO IT that tells you what to click when to complete the step.  We've made this #$#@ real simple.

3. A checklist we're calling the LinkedIn Leaderboard for you to use when updating your LinkedIn profile or training your team on this, complete with coach's notes and a scorecard to track your progress. Got a team that needs work on LinkedIn? Use this whitepaper and checklist to make it simple related to what they need to do. It's a perfect companion tool for your next meeting focused on individual development.

This is the tool to use to run a professional development session on how to better use LinkedIn for any team. It's going to make you look smart.  It's going to make you look like you care. It's done in a way where the kids on your team won't laugh at you, Brontosaurus.

So download it and roll it out already - CLICK HERE TO DOWNLOAD.(registration required). Not a sales pitch, just interesting reading and a great way to help your team and employees out.  I helped write it, so if you like what you get here, you'll like the toolkit...

If you find registration for content personally appalling, I don't even know who you are anymore.... Just kidding, just email me or hit me in the comments if you're hiding from the authorities and are naturally suspicious, and I'll send you the PDF...