Capitalist Note: I'm speaking today at Modern Healthcare's Best Places to Work Conference in Chicago. I did the post below and the related whitepaper back in April, and while it's a Cynic's Guide to the Great Place to Work designation, it doesn't mean the companies being honored today in Chicago aren't doing great things - they are! It does mean that the rest of us need a plan to figure out how we chase the designation if we think it has value.
Congrads to the all the healthcare companies being honored today by Modern Healthcare. Take a look at the whitepaper below if you have interest in pursuing the designation or want to spar a bit on the relative merits of the award.
Few terms in the business world spur as much emotion as the term "Great Place to Work" (GPTW). The result? There are lots of opinions about the value of chasing the GPTW award/designation, including the following gems:
2. Cynic: "The GPTW award is a necessary evil. Let's go through the award process and play the game. If we get it, it'll help recruiting."
3. Basher: "The companies that chase the GPTW designation have the same issues we do. I think it's counterproductive to chase the award."
Some think the award is great, some think it's total BS. Like most things, I tend to come down somewhere in between. I've been lucky enough to work in a couple of corporate environments that were voted great places to work, and I can see both sides.
BUT: When asked, you need to have an answer to the standard question from your C-Suite or Divisional Head: "How can we build a Great Place to Work and get the award? What are you doing to help us do that?
You need some thought starters to answer that question and let them know more people than just you need to be involved. We did a related whitepaper at Kinetix called The Cynic's Guide to Building a Great Place to Work, and rather than cheerlead and simply say it's great, we give you 4 easy steps and 4 hard steps that any company needs to take to build a GPTW, whether you chase the award or not.
It's interesting stuff, so if you want to read more, go get the whitepaper here (registration required). Not a sales pitch, just interesting reading and a great way to answer the question when you hear it. I wrote it, so if you like what you get here, you'll like the whitepaper...
If you find registration for content personally appalling, I don't even know who you are anymore.... Just kidding, just email me or hit me in the comments if you're hiding from the authorities and are naturally suspicious, and I'll send you the PDF...