Engage! = BS
May 05, 2011
True story - friend of mine is an Operations guy at a midwest company and is at their annual management retreat in San Diego this week...
The brand they came up with for the event? "Engage!".
It was the exclamation point that got me. On cards. Swag bags. You know the drill...
If you need to brand your event "Engage", I think you're already behind the 8-ball. If you brand it with an exclamation point ("Engage!), then I think you're a total fraud. Maybe it's just me, but a bunch of people coming off a deep recession and asked to do more with less all the time - I just think they deserve a retreat without the marketing consultants encroaching on their mental state with a human capital branding event...
Alternatives:
-Drink!
-Sunbathe!
-Get Up to Get Down! (golf reference)
Insert your alternative snarky human capital branding statement for this management retreat <here>....
Stop Sucking!
Posted by: Tim Sackett | May 05, 2011 at 08:33 AM
Regulate! (shout out to Warren G and Nate Dogg)
Posted by: akaBruno | May 05, 2011 at 08:35 AM
Smile & Dial!
or
Coffee is for Closers!
Posted by: John | May 05, 2011 at 08:35 AM
Make Management Bigger Bonuses!
Branded "MMBB!"
Posted by: Tim Sackett | May 05, 2011 at 08:35 AM
Don't Impregnant The Help!
Posted by: Tim Sackett | May 05, 2011 at 08:37 AM
Wait, we both have BS in our blog post titles.
Get outta my brain, today!
Posted by: Lruettimann | May 05, 2011 at 08:59 AM
Disengage!
Posted by: Tom Logue | May 05, 2011 at 09:00 AM
"Mission Accomplished"
Posted by: Phil | May 05, 2011 at 09:26 AM
"At Least We Are Spending SOME Money On You!"
Posted by: Jared Hooste | May 05, 2011 at 10:32 AM
re: Engage! - I have an image in my head of a couple of Trekkies in that department who came up with the name. And they snicker to themselves every time they read it, or secretly wish Jean Luc Picard could be the keynote speaker.
Wait, I think I just outed myself.
Posted by: Interviewer | May 05, 2011 at 12:57 PM
It is an inside joke for those who love Star Trek: Next Generation. Long live Picard!
Posted by: Buddy | May 05, 2011 at 02:17 PM
ENRAGE?
Posted by: Chris Walker | May 05, 2011 at 03:02 PM
We care! (oh, wait - that's been used by so very many organizations it makes me hork)... everyone who worked for one particular organization used to begin the "We care!" statement with either "Like" or "As IF" ;)
Posted by: HeatherTX | May 05, 2011 at 08:48 PM
well, you know a man came up with that slogan - because a woman would have suggested MARRY! :-D
Posted by: Judi with an Eye | May 05, 2011 at 08:50 PM
Twilight!
Posted by: Stuart Shaw | May 06, 2011 at 03:14 AM
Spotted on the mugs? "Earl Grey, hot."
Posted by: Amy Lewis | May 06, 2011 at 07:59 AM
(S**t! We used that word last quarterly meeting!)
Posted by: Steve | May 06, 2011 at 03:27 PM
Amen...
Posted by: Beancounterprocurement | May 09, 2011 at 04:36 PM