Who among us has not asked what HR can do to become a revenue center?
The clear leader in this space is Zappos. Consider the following offer from their website:
I couldn't embed the video, but the jist of the offer is that Zappos is doing a two-day workshop, but there's limited availability - 20 seats - and a high pricetag - $5,000 per seat for the two days. Airfare not included...
It's an interesting model, and one that could net Zappos 100K in revenue as a result of their committment to their culture. WOW.
If you've been kicking around the blogoshere for at least a month, sampling different HR and Talent blogs, chances are you've come across the stylings of Zappos. You know the company - widely espoused to be one of the most progressive workplace cultures in America, with the following features:
1. All employees are on Twitter.
2. They'll pay you $2,000 to leave the company after your training is complete.
3. They've got a personal coach named "Dr. Vik" as part of their talent team.
4. No offices, only cubes at Zappos, even for the CEO.
5. The Zappos HR Team includes titles like "Assistant Cruise Ship Manager".
Ever want to dig in deeper to the Zappos vibe? Now you can with a subscription service from Zappos called "Zappos Insights". I missed the launch of this, so here's how the service was described in late 2008 AdWeek.
HR and culture as a revenue center. Pretty interesting.