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Parade Magazine - Wrapping My Coffee Grinds Every Week, Except This One...

I don't mean to go negative on a publication that's been around since my grandmother was listening to Orson Wells on the BIG radio, but here are a couple of data points related to Parade magazine (the filler in every Sunday paper known to man):

1.  I'm not an intellectual when it comes to reading.  I like pictures, people.  BIGParade pictures...

2.  Parade magazine has lots of pictures... Usually with subjects who have BIG smiles on their faces.  Lots of happy people in Parade Magazine.... scary happy...

3.  That said, the content's a little light.  So light, I'm grabbing the Shoe Carnival circular out of my wife's hand as "preferred" reading, leaving her with Parade and the details of how Charlie Sheen has made it "back"....

So, that's the state of affairs 51 weeks out of the year.  But once a year, you get surprised by Parade Magazine... You know the issue - the annual "What People Earn" issue that hit this last Sunday.

It's the issue you love to grab.  Why?  Because it's time to judge all the participants.   Click here to see the full rundown and to get you started, I've pulled some highlights from the online version.  Let's get some quick themes from the data below:

1.  There's a dog sitter from St. Louis earning 100K.  Is there any doubt she's working for the Social Media Headhunter?  Insert your follow-up comment <here>...

2.  The world values a dog-sitter to a higher degree than a teacher and computer scientist...

3.  If you are in LA, the right title for your business card is director, not filmmaker.  Filmmaker likely means you are funding your own flicks and showing all revenue as "income".

4.  Tyler Perry made $125 Million last year. 

Why do people give up their info, for this survey, when they're earning 2K, without an explanation?  Enjoy the figures, and sorry the pictures didn't make it through....

Comments

Creative Chaos Consultant

I know that I'm not seeing the full picture but it hurts to see truly valuable professionals (police officers, teachers, HR pros) earning ridiculously low salaries. Ouch!

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