If you've been kicking around the blogoshere for at least a month, sampling different HR and Talent blogs, chances are you've come across the stylings of Zappos. You know the company - widely espoused to be one of the most progressive workplace cultures in America, with the following features:
1. All employees are on Twitter.
2. They'll pay you $2,000 to leave the company after your training is complete.
3. They've got a personal coach named "Dr. Vik" as part of their talent team.
4. No offices, only cubes at Zappos, even for the CEO.
5. The Zappos HR Team includes titles like "Assistant Cruise Ship Manager".
Ever want to dig in deeper to the Zappos vibe? Now you can with a subscription service from Zappos called Zappos Insights. I missed the launch of this, so here's how the service was described in late 2008 AdWeek:
"For those seeking brand religion, an unlikely shrine has emerged in the desert the past few years. It sits near the Las Vegas airport: the headquarters of online retailer Zappos.
Over the past few years, executives from dozens of companies, including Southwest Airlines and Best Buy, as well as ordinary customers, have made the trek to see its operations up close. The tour has undeniable Zappos touches: each department has its own greeting, and in-house motivational guru Dr. Vik has visitors sit in a throne for a Polaroid snapshot.
Now the company hopes to turn the intense interest in its culture and approach to business into a moneymaker. This week, it plans to roll out Zappos Insights, a subscription video service that lets companies ask questions about the Zappos way and get answers from actual Zappos employees. It will charge $39.95 per month for subscriptions.
The service, said CEO Tony Hsieh, is targeted at the "Fortune 1 million" looking to build their businesses. "There are management consulting firms that charge really high rates," he said. "We wanted to come up with something that's accessible to almost any business."
Zappos' legendary commitment to customer service has made it a darling of the marketing intelligentsia. In nine years, it's grown to be on track to sell $1 billion of goods this year, expanding from shoes into apparel and even electronics.
Despite the feel-good vibe, Zappos is not immune to the current economic turbulence. Last month, Zappos cut 8 percent of its workforce."
Interesting service and might be worth your time to check it out, if only for a few months. Warning - I would pay the $40 only if you've got a chance to implement some of what you've learned. If you can't, you'll more than likely be frustrated by all the cool stuff you see.
Additionally, be forewarned the site looks to be tailored as much to customer satisfcation as it does pure culture tools. But, the more you dig in, the more you see they're strongly linked. Zappos pursues the culture goal as a means to achieve higher customer satisfaction.
Even if you don't subscribe, lots of free tools out there for you to review. My favorite? An interview with "Dr. Vik", the personal coach. Interesting as you listen to Vik speak. If you're a traditional HR person, you're automatically thinking Vik is a gimmick. Then you listen to what he's saying, and you change your mind. At least I did.
Check out the offerring at Zappos Insights, and if you do nothing else as a HR/Talent pro, check out the Dr. Vik interview here.