Harry Joiner over at Marketing Headhunter has a sweet post on something I've seen, but not every day like he has to contend with it.  The topic?  Turning your resume into a piece of spam by adding a "keyword" section to make sure it is picked up in as many searches as possible.   Here's Harry's definition and an example:

"Keyword spam is a long string of words at the end of a resume put there by the job-seeker with the intention of improving his chances that a recruiting researcher will find it.  For example, here are the keywords at the bottom of a resume I just pulled up ...

RESUME KEYWORDS: online, on-line, interactive, ecommerce, e-commerce, ebusiness, e-business, marketing, internet, web, executive, COO, CEO, CMO, Chief Marketing Officer, CIO, EVP, SVP, Senior Vice President, VP, President, GM, Managing Director, multichannel, multi-channel, retail, retailer, etailer, e-tail, e-tailer, online retailer, product, product management, brand management, online marketing, SEO, search engine optimization, SEM, search engine marketing, paid search, affiliate marketing, email marketing, merchandising, merchandise, catalog, cataloger, direct marketing, direct marketer, six sigma, 6-sigma, business-to-business, B2B, B2C, business to consumer, CRM, education, content, strategy, business process, public relations, media, French, international, multinational, apparel, clothing, fashion, jewelry, accessories, luxury, designer, branding, finance, bank, banking, home furnishings, private sector, not for profit, nonprofit, non-profit, environment, new media, entertainment, vision, leader, innovate, innovative, innovator.

Here's what I see as a recruiter at a software company.  Lots of technical resumes with about 50 technologies listed on each, and having to decide, based on the information shared, whether they are worth a call.  Additionally, I also love the candidates who list 50 pieces of technology, then act put out when they answer the phone, like I should have figured out that they haven't really used Cold Fusion that much.  Was it listed?  Sure... But I should have known that it is really not their strength...

Harry goes on to make a great point in his post.  Keywords are fine, but as a high-end candidate, you have to have a special competency that you can prove and create a niche in.  Similar to many of the theories of Seth Godin, who also encourages you to "specialize and dominate" (Harry's words, Seth uses similar theory).

If you haven't plugged Harry's blog in your google reader, do it NOW.  Harry's got some great insight into the deep science of the recruiting world, which is why I read him and why he's even been a part of the HR Blog Power Rankings as a marketing pro.