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CAPITALIST DEFINITIONS: "Renegade Demo"

From a meeting with a client last week:

Renegade Demo (ˈrenəˌɡād/ˈdemō) - The time when you walk by an office or your cube as a leader in your company and realized your growth has outpaced your ability to properly train new hires at your company, especially those charged with evangelizing your product.

In use: "Damn, it happened again.  I popped into a call the new guy Bill was having with a prospect and his positioning of what we do was all ####ed up. It was another renegade demo. He has no clue and it's probably not his fault. We've got to get our arms around this quick."

There are worse things than growth - like going out of business.  But most companies who go through a growth spurt experience an inflection point when renegade demos are alive and well.  It doesn't have to be a sales position - it can be anyone who interfaces with the customer or prospects. What you used to communicate through small office conversations and personal onboarding is now left unsaid/undone.  You've reached the point in your growth where you can no longer do things the way you did when you were a team of <insert FTE count here> people, and as a result, there's a gap in knowledge and ability to pitch.

Enter the Renegade Demo.

The solution? Stop what you're doing and figure out how you're going to institutionalize the knowledge in your head via an increased commitment to positioning, documentation and yes, training.  You probably need to block out a couple of days this week and get your game together.

You know - like the grown up companies and leaders do. 

 

Comments

Kimberlee, no longer Esq.

It's a terrible shame that most organizations build a culture of "go go go" and refuse to take the time to reflect on what's working, what's not, and how to change what needs to be changed. Those strategic breakthroughs don't typically come automatically when you're grinding through the week doing all your daily tasks, you need to set time aside to clear your head and get into a different mindset in order to see the forest for the trees! But too many orgs think it's just impossible to do (and, of course, plenty think it's worthwhile, but not enough to actually slacken the workload for a day or two to make it happen).

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