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Saying Nothing Why Talking a Lot - The Long Con of Bull**** Tag Lines...

The Capitalist is at the beach this week. 

But let's talk about the art of corporate Bullsh*t tag lines.  Corporate tag lines are the sayings/statements that appear in big font on primary pages to corporate websites.  I've got a guy on my team that might or might not be good at these.  We like to collect them in their natural habitat - corporate America - and evaluate them on their own merits.  They generally fall into one of three types:

1--Total Bullsh*t

2--Half real and half Bullsh*t

3--Really good stuff that is Bullsh*t if you slow down and read it closely - but it made you believe it when you read it at a glance.

The goal, of course, is #3 - because even thought it might be Bullsh*t - you felt it, deep down in your soul.  It made you believe.  That's the long con of corporate Bullsh*t tag lines.

I'll leave you with this - take a look at the 4 taglines that listing below and tell me which one is real and actually exists in nature (on a corporate website).  You might be surprised to hear which one it is.  Here are your choices:

1--SIZE NO LONGER MATTERS - INTENT DOES.

2--HELPING OTHERS IS THE KEY TO HELPING YOURSELF

3--MEETING TO PLAN, PLANNING TO MEET

4--YOUR BRAND IS AN EXPERIENCE - THE EXPERIENCE IS YOUR BRAND

Which one is active in the real world?

Only the corporate Bullsh*t artist knows.   I like them all, but I should, since I created at least 2 of them.

Hit me in the comments and let's see how good of corporate Bullsh*t artist you are.

 

Comments

Ned Asherman

Every healthcare organization ever: first it was "Patient Centered," now it is "Continuity of Care"

I mean they sound soooo good, but what does it all mean? You need to start with a rainbow then hit them with the double rainbow. Link below for inspiration https://www.youtube.com/watch?v=OQSNhk5ICTI

Quinn Steffen

#2 and #4

Ed

I’ll take door #4.

Andrea Colantoni

No. 3 sounds familiar - some video conferencing software...

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