The Capitalist is at the beach this week.
But let's talk about the art of corporate Bullsh*t tag lines. Corporate tag lines are the sayings/statements that appear in big font on primary pages to corporate websites. I've got a guy on my team that might or might not be good at these. We like to collect them in their natural habitat - corporate America - and evaluate them on their own merits. They generally fall into one of three types:
2--Half real and half Bullsh*t
3--Really good stuff that is Bullsh*t if you slow down and read it closely - but it made you believe it when you read it at a glance.
The goal, of course, is #3 - because even thought it might be Bullsh*t - you felt it, deep down in your soul. It made you believe. That's the long con of corporate Bullsh*t tag lines.
I'll leave you with this - take a look at the 4 taglines that listing below and tell me which one is real and actually exists in nature (on a corporate website). You might be surprised to hear which one it is. Here are your choices:
1--SIZE NO LONGER MATTERS - INTENT DOES.
2--HELPING OTHERS IS THE KEY TO HELPING YOURSELF
3--MEETING TO PLAN, PLANNING TO MEET
4--YOUR BRAND IS AN EXPERIENCE - THE EXPERIENCE IS YOUR BRAND
Which one is active in the real world?
Only the corporate Bullsh*t artist knows. I like them all, but I should, since I created at least 2 of them.
Hit me in the comments and let's see how good of corporate Bullsh*t artist you are.