It's go time for Google for Jobs.
Earlier this year at Google I/O, the search giant announced a new initiative named Google for Jobs. The goal is simple: leverage Google’s skills at organizing information to make finding jobs easier. Today, one of the first steps in this project goes live, with the launch of an improved job search feature rolling out on mobile and desktop.
The feature is pretty simple. For searches with “clear intent” (e.g., “head of catering jobs in NYC” or “entry-level jobs in DC”), Google shows a preview of job listings scraped from various sources. These include job sites like LinkedIn, Monster, and Glassdoor, but also information hosted on company’s own websites — if they’ve updated their sitemap, that is. Users can then click on results to get more information, and filter listings by criteria like location, employer, and the date of the listing.
They don't scrape/include Indeed, btw.
There's 2 things that you can do right now to experiment with that 10%. You can buy social ads targeting the type of candidate you want on social platforms with great targeting (Facebook) and you can get ahead of the curve on Google Jobs.
Some of you were years late to the Indeed party. That party isn't over yet, but let's just say it's winding down.
Search changes. Indeed changed the job posting over a decade ago by understanding SEO, scraping every job in the world and forcing you to pay for preferred placement in their ecosystem. Now the ecosystem they built that practice on is in the jobs game, and while Google has included job postings from sources like CareerBuilder, LinkedIn, Monster, and Glassdoor, they haven't included Indeed. Logic suggests the others might find themselves on the outside looking in as time goes by.
The cheese moved. The best way for you to spend resources on Google Jobs is to maximize your own jobs and not be reliant on a partner.