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Understanding Your Audience Is the Key to Great Onboarding...

I'm up over at CareerBuilder talking about how understanding your audience is the key to great onboarding, with some generational twists.  Here's a taste:

As with anything talent-related, generational differences should be considered as you are building your onboarding platform at your company. Here’s what you need to know about generations as it relates to onboarding:

  • Millennials/Z – Hopeful that you don’t absolutely suck as an employer, but actively scanning for signs that you do suck. This group is most likely to make a quick change if their BS meter goes off and their needs aren’t met. For best results, you need to automate the transactional (signing paperwork) part of your onboarding process (they won’t respect you if you’re analog) and consider having follow up sessions that are delivered on-demand. Those two things will go a long way with this segment (as will goal setting and mentoring programs), but you won’t maximize your street cred with this group without talking about corporate social responsibility. Knowing your company cares about something other than itself is huge toward this group sticking with you when the path becomes rough at work.

Head over to CareerBuilder by clicking this link to get the whole article!  Including notes about Boomers and Gen X, which is clearly the best workplace generation that exists today... 

Comments

Anne Morrissey

One aspect of onboarding that many companies neglect is "cultural acclimatization" including appropriate work attire for all occasions (in office, off site sales meetings, business social events) This is true for all generations.

Most good Corporate Image firms, such as mine, offer customized programs for onboarding that rapidly allow new employees to feel a part of the corporate culture.

Anne Morrissey, Founder
The Sharper Image Group

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