What's the value proposition when it comes to people working at your company? If you have a hard time answering that, you're undoubtedly struggling to find people who want to work for you in this economy - where talent has more options than they've had for awhile, or at least any time since 2009.
Some of creating a value prop comes down to what's valuable to the core positions that make up your company. That's why I love what Starbucks recently did with Tuition Aid. More from Bloomberg:
"Starbucks Corp. will now pay full tuition for its workers to get a degree from Arizona State University online, instead of just partially footing the bill, giving it another way to entice employees in a tightening labor market.
Employees who work at least 20 hours a week will be eligible to have full tuition, the company said in a statement Monday. Starbucks founded the college program in 2014, with full-tuition reimbursement available only to juniors and seniors, while students in their first two years got a stipend of $6,500 to cover about half their fees.
Now, Starbucks is making full tuition available to more than 140,000 U.S. employees."