Let's stretch your HR muscles today. There's a service called "Uber" that some of you are incredibly familar with, and some of you have never heard of. Here's the simple rundown:
Uber is a service that uses an app to set up a luxury car, cab or ride-sharing service in 35 cities in the US. Cars are reserved by using a mobile app. Using the app, customers can track their reserved car's location. Users of Uber open the app in the city they're in, schedule a car to pick them up and don't need cash - the entire fee is handled via a credit card registration that's required to have an Uber account.
Here's the big deal - recent news on venture capital investments and Uber from AllThingsD:
"According to a Delaware filing by Uber Technologies, it has sold stock in the fast-growing privately held transportation service to private equity giant TPG. In addition, according to sources who have seen other stock documents, Uber has also taken a major investment from Google Ventures.
The overall valuation for the San Francisco company, according to the document — filed on August 1 — and also sources, is $3.5 billion."
Let that soak in a bit. It's an app that serves as a middle man to scheduling luxury cars, cabs and ride-sharing. It's an app and it's worth 3.5 BILLION people.
Which begs the question - is there anything in HR or recruiting that could be disrupted to deliver a market opportunity along the lines of Uber?
I don't know, but it's a question worth asking.
What's the Uber of HR?
I've been thinking a bit on this, and it's hard to come up with something. You can think about recruiting and its subsequent location of jobs and candidates, and that's obviously something, but so many people are already chasing that.
Me? I think the Uber-sized opportunity might be putting random employees in need of advice with a upscale HR pro in their time of need.
Think about it. You're an employee in trouble and you need advice on how to navigate any type of situation in your company. And like a luxury car/cab/ride-share, you're willing to pay for it - you just need to be connected.
Uber for HR puts you in touch with a HR pro who will be your hidden agent in that situation. You fire up the app, deterimine the people available for a call, say you want to connect and boom...
We charge your card and the HR pro is calling you to counsel you and make sure you don't get thrown in jail - to the best of their ability - with all the necessary liability waivers. It's a one time deal - just like a car ride - no committment beyond that.
Over time, we'll even have the equivalent of luxury car/cab or ride-sharing for the type of HR pro we connect you with. But you'll pay for the luxury model.
Uber for HR. Coming soon to a messed-up situation near you.
(UPDATE - Uber's revenue is projected to be at a run rate of $125 Million - so you can throw that in your head when you think about the 3.5B valuation...)