Using Cat Sounds For Corporate Recognition....
Players Play/Ballers Ball: Simple Rules for Determining Succession.. (of the young ones)

Stuff the Capitalist (aka KD) Likes: Enterprise Rent-A-Car

Capitalist Note: I'm on the road in Ohio today, so you're getting a best of HRC post - about who I rent cars from and why.  Tell me who you rent cars from and why in the comments.  Bonus points if you work the old OJ commericals into your logic...

Who am I?  Who cares?  Good questions.  It's my site, so I'm going to tap into road days once in awhile by telling you more about who I am - via a "Stuff I Like" series.  Nothing too serious, just exploring the micro-niche that resides at the base of all of our lives.  Potshots encouraged in the comments.

I'm on the road a lot.  It's all glory and rock star stuff out there, right?  No.  It's a grind you hope to get through without catching the bird flu from the guy from China who sneezed next to you at Houston Hobby.  Survive and advance.

You know what makes the road a little more tolerable?  Enterprise Rent-A-Car.  Here's why they're on the list:

1. The recruiting strategy.  OK, this one is bad for the old folks. Enterprise doesn't hire Enterprise-rent-a-car-deals anyone but young people.  I think their college recruiting program is bigger than all the Division 1 programs put togehter - across all sports.  Before you think that's a bad thing, see the other reasons I like them.

2. Energy and a plan to get you in and out - Enterprise has a personal greeting model, where someone comes out from behind the desk and gets you out of there.  That takes energy and focus, and they're pretty good at it.

3. The gift of gab.  All the Enterprise kids have the ability to build dialog with you without it being forced.  Compare that to the hourly folks at the counters of the other providers - it's night and day.  You either want to feel like you interacted with someone who gives a #### or you don't.  I get that sometimes we simply want a transaction with no smart talk, but these folks are good at the gab.

4.  The right way to upsell.  See #3.  They just weaved an upsell attempt into their dialog focused on whatever pop culture event they were talking about.  I said no, but nice attempt.

5.  It's great to recruit from people like Enterpirse.  I can't say that I've ever made a bad hire - either for myself or the clients of Kinetix - when we've grabbed someone with more than 2 years of experience from Enterprise.  In addition, every time I rent from them it reminds me how targeting companies with great approaches to recruiting is a winning strategy.

He got that ambition baby look in his eyes
This week he mopping floors next week it's the fries

-Kanye West, Gold Digger

Enterprise kids have ambition... PS - Did you know the Kanye lyric is a reference to dialogue in the the classic movie Coming to America?  The main character marvels at the chance to make it from a floor mopper to a fry cook.  Damn, that was a great movie when I was a kid.

The road sucks.  Maybe you just want a transaction without a soul- who could blame you? But if you want to see how a recruiting strategy plays into service, Enterprise is the place to go.

PS - The Chinese guy told me he knew a family who was impacted by bird flu.  Perfect.  I'm sure Vincent Chase/Matt Damon and I have the same set of experiences on the road.

(PSS - the list of stuff I've profiled in this series: The NBA, middle tier options, Taco Bell, Diet Mt Dew, the Fat Guy dancing with the Mighty Mightly Bosstones, Adidas, Rage Against the Machine, Panera Bread, Venti Mild with a Gatorade chaser, the Goldfinger Channel on Pandora.  #hanginginAmerica)

Comments

Karen K

It is great to recruit from Enterprise, because after working there, any other job is a piece of cake. I love their ex employees. I used to work in college career services, and yes, they had a great recruiting program, but that is because there is a hole on the bottom of the bucket they are trying to fill. Their recruiters are exhausted. Their Glassdoor.com ratings are quite low. Okay, there's my potshot. =)

Kent

Totally agree with the point that "sometimes you just want to feel like someone give a ####" and maintain that this is the key to transactional based customer service (or any kind...). Oh, and seeing the Bosstones in a few weeks...so there's that!

Joe

Always bias in favor of a post-Enterprise candidate...and I thought I was the only one who knew the movie reference when I would say in my best Louie Anderson, "See, today I'm washing the lettuce..."

Vince

Not an Enterprise fan. My one and only experience was in College Station, TX. They picked me up ok. But when we got to the lot, the car that was reserved for me was out. Two employees had taken it to go to lunch. I was informed that no other cars were available. Being remote, I had no choice but to wait 45 minutes for them to return. When they did return, the gas tank was less than one quarter full. They did offer to go fill it, but at that point I had no confidence they would return timely. I don't see me renting from them again.

Marvin

I love Enterprise Rent-A-Car. I rent from here very often and each time everyone is really nice. Anytime I have a problem they make sure I am satisfied and will go above and beyond to fix it. they always have many cars to choose from so you don't have to worry about not having a good selection. the shuttle is always on time, clean with the nicest drivers. I will always rent from enterprise because they're the only company I will ever trust.

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