Capitalist Note: I'm on the road in Ohio today, so you're getting a best of HRC post - about who I rent cars from and why. Tell me who you rent cars from and why in the comments. Bonus points if you work the old OJ commericals into your logic...
Who am I? Who cares? Good questions. It's my site, so I'm going to tap into road days once in awhile by telling you more about who I am - via a "Stuff I Like" series. Nothing too serious, just exploring the micro-niche that resides at the base of all of our lives. Potshots encouraged in the comments.
I'm on the road a lot. It's all glory and rock star stuff out there, right? No. It's a grind you hope to get through without catching the bird flu from the guy from China who sneezed next to you at Houston Hobby. Survive and advance.
You know what makes the road a little more tolerable? Enterprise Rent-A-Car. Here's why they're on the list:
1. The recruiting strategy. OK, this one is bad for the old folks. Enterprise doesn't hire anyone but young people. I think their college recruiting program is bigger than all the Division 1 programs put togehter - across all sports. Before you think that's a bad thing, see the other reasons I like them.
2. Energy and a plan to get you in and out - Enterprise has a personal greeting model, where someone comes out from behind the desk and gets you out of there. That takes energy and focus, and they're pretty good at it.
3. The gift of gab. All the Enterprise kids have the ability to build dialog with you without it being forced. Compare that to the hourly folks at the counters of the other providers - it's night and day. You either want to feel like you interacted with someone who gives a #### or you don't. I get that sometimes we simply want a transaction with no smart talk, but these folks are good at the gab.
4. The right way to upsell. See #3. They just weaved an upsell attempt into their dialog focused on whatever pop culture event they were talking about. I said no, but nice attempt.
5. It's great to recruit from people like Enterpirse. I can't say that I've ever made a bad hire - either for myself or the clients of Kinetix - when we've grabbed someone with more than 2 years of experience from Enterprise. In addition, every time I rent from them it reminds me how targeting companies with great approaches to recruiting is a winning strategy.
-Kanye West, Gold Digger
Enterprise kids have ambition... PS - Did you know the Kanye lyric is a reference to dialogue in the the classic movie Coming to America? The main character marvels at the chance to make it from a floor mopper to a fry cook. Damn, that was a great movie when I was a kid.
The road sucks. Maybe you just want a transaction without a soul- who could blame you? But if you want to see how a recruiting strategy plays into service, Enterprise is the place to go.
PS - The Chinese guy told me he knew a family who was impacted by bird flu. Perfect. I'm sure Vincent Chase/Matt Damon and I have the same set of experiences on the road.
(PSS - the list of stuff I've profiled in this series: The NBA, middle tier options, Taco Bell, Diet Mt Dew, the Fat Guy dancing with the Mighty Mightly Bosstones, Adidas, Rage Against the Machine, Panera Bread, Venti Mild with a Gatorade chaser, the Goldfinger Channel on Pandora. #hanginginAmerica)