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One Way to "Lean In": Offer a Referral Bonus for Husband Candidates..

I'm on record as being an advocate for career women.  I was raised by working women and have a spouse with a professional identity.  Then I up and invested in a woman-owed company led by one of the hardest-charging (in a good way) female leaders you'll find.  

Recently, the Kinetix Book Club started reading Lean In by Facebook COO Sheryl Sandberg.  I haven't heard how that's going, but it made me intrigued enough to share the following entry from the field from a lady who's decided she needs to find a Sandberg-style husband.  After all, potential husbands happy to switch traditional roles aren't just going to find themselves.  

More from Agency Spy with a hat tip to Valleywag:

"I just finished the book “Lean In.” And whether you’re a fan of this feminist social movement is neither here nor there. What is here is an idea that came to me after reading this book. I thought, “I get it, I need to sit at the table. I need to be deeply committed to becoming a leader.” Got it. I’m on it. And then I thought, “It’s 11PM on a Sunday night, I’m single, I just had to squirt dish soap on leftover pizza so I wouldn’t eat 2 more slices and this is the second self-help book I’ve read this month.”

And then it was as if Sheryl Sandberg and Patti Stanger bitch slapped me across the face with a soaking wet “stop being single” towel. If I wanted a new job, would I sit in the lobby of the employer’s building just hoping that someone would offer me my dream job? No. If I want a husband, will he just show up out of thin air and ask me to hang out with him for the rest of his life? No. Okay—maybe if I looked like Kate Upton. But I don’t. (However, in 2005 the freshman class of my sorority did say that Charlize Theron was my doppelganger. Yes, we might have been hazing them. Yes, they might have been blind folded. But they said it.) So yeah, I’m not Kate Upton. You get the point.

I will personally give ten thousand dollars to the friend who introduces me to my husband.

Here is how the referral program works:
Step 1: You set me up on a date with a man
Step 2: I marry that man
Step 3: I give you $10,000 on my wedding day"

I like it.  The basis for any referral program has to be a call to action/reward strong enough to make someone go through the exercise of digging through their contacts/LinkedIn and figuring out, "who do I know that would be great for that role?"

Why should finding a husband work any differently than finding a Ruby Rails developer from a referral perspective?

Comments

Elyssa Thome

We talk a lot about how referral programs bring in people with a cultural fit and incentive to stay. Certainly not bad relationship qualities!

Personally, I've always found it easy to draw parallels between job searching and dating. (OK Cupid is the LinkedIn of the dating world. Craigslist is still Craigslist.) This is a forward thinking woman making the referral connection. I'm sure Sheryl is proud.

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