My friend Frank Roche over at KnowHR recently posted on something that didn't feel great - one of the top ways people find him on LinkedIn is to keyword search "Hewitt A$$". You see, Frank used to be at Hewitt and...well... (see comments on post for the real explanation)
Which made me take a look at how people find me.
First way? Kris...
Third way? Dunn.
Second way? The keyword "sexy", which 13% of my profile views generated by a keyword search started with.
Sexy. Boom. That just happened. See the graphic to the right.
But then, I decided to dig deeper and actually clicked on the keyword "sexy", which immediately busted my bubble by showing the following returns:
Ah... All FOT people showing up. Run through the profiles and you'll see the culprit - our FOT profile, which says the following:
"The origin of FOT is simple to trace. In late 2007, Kris Dunn (KD) got a call from a major conference company: “We want to hire you to create a Talent Management blog for our new website”, the suits said, “Like the HR Capitalist but without all the boring HR stuff like legal issues and employee relations tactics – just the sexy stuff.”
Which provides relief on two fronts:
1. LinkedIn's algorithm returned Steve Boese before me and both of us before Kathy Rapp (both examples clearly disputable). But we are in front of Tim Sackett, which brings a bit of order back to this little world we're viewing.
2. At least some of the people are also seeing a former Dollar Store associate from the south named "Raven Sexy", who is now looking for part-time work in the state of Louisiana after a 8-month stint at the Dollar Store. She's back in school - Good to hear. I'm pulling for Raven...
The moral of the story? The words on your LinkedIn Profile matter (my profile has a few) and lots of people are using LinkedIn for... Let's say "interesting" reasons.
"VP of HR" produced 1% of the profile views from all total keyword searches that ended up on my profile. "Sexy" returned 13%.
You tell me what people are using LinkedIn for.