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Stuff the Capitalist (aka KD) Likes: Fat Guy Dancing As Part of the Mighty Mighty Bosstones...

Who am I?  Who cares?  Good questions.  It's my site, so I'm going to tap into a Friday once in a awhile by telling you more about who I am - via a "Stuff I Like" series.  Nothing too serious, just exploring the micro-niche that resides at the base of all of our lives.  Potshots encouraged in the comments.

On my bucket list is to make it to a live show/small venue performance of the Mighty Mighty Bosstones.  While I like the sound of the MMBT form of rock/ska, what really drives me to want to see it is they're different from the normal alt rock scene.  I know, I know.  There's a bunch of bands like the MMBT, including Reel Big Fish, Mustard Plug, etc.  But the Bosstones seem to be the one that have made it the most commercially viable, and that's worth studying.

Another tie-in to what we do on the talent front relates to trying new things.  In any business, it's easy to go with the status quo of what your competitors are doing.  Take the template, put your logo on it.  Say the difference is your service.  What a lie.

One way the Bosstones are different is they've got a guy dancing on stage as part of the band.  He's not really fat, I was just yanking your chain as part of the headline.  Still not sure what I'm talking about?  Let me be clear.  There's 9-10 members of this band, and one is a guy who dances on stage the entire show - that's his role, to dance in a suit.  Check out the video below and then stay around for the analysis (email subscribers click through for the video):

So I showed Mrs. Capitalist this clip and said "isn't that great?"

I think she thought it was strange. I'm sure others do as well. I think it makes the MMBT interesting and engaging that they provide a guy dancing in a suit as part of their band.  If you watched the whole clip, someone's got the video going for the sole purpose of taping him.  They're surprised and delighted when he actually sings as well.  They're rooting for him.

The question - what is it about your company's brand (or your personal brand) that's different, memorable and engaging?

Most people aren't willing to take chances. I'm guessing most of the real winners do.

I think a lot of companies, work teams and individuals stuck in a professional rut need a dancing guy to reinvent themselves.

I'm KD, and I think a guy dancing with the Bosstones is wildly entertaining.  Not that there's anything wrong with that...

Comments

Earl

How do I get that job?!? This inspires me I will just start playing Check Your Head at the next Leadership Team meeting and bust a move. Can you say Cabbage Patch?

HD

It's great that they mostly only play small venues too. They were just in town in November.

I know you've knocked them before but 311 is one of best live shows I've ever been to -they're equally vibrant and engaging. They've been doing this for a awhile now and it's always a showstopper - they mix it up each tour: http://www.youtube.com/watch?v=Pr0nfdVz62M

They also are the only band to my knowledge to 1) go on vacation for a week with their fans and play on a cruise ship 2) play for 311 minutes straight every two years 3) host an annual halloween show (I was at the concert in the video) in full costume (the first set)

Kent

Love the Bosstones - but to your point and aside from the music, we always remember them for Ben (Bosstone) and the plaid. It's funny that they have also had their music call Plaidcore...

But, on to music, Fishbone...that's where the magics at...

A fantastic documentary came out on them last year: http://youtu.be/pTU5CrdGOI0

MattL

I just want to be horn and/or percussion for EW&F. There looks to be no better gig.

Kent

Was thinking of this post as I saw the BTones in Baltimore this past Saturday - Bosstone (aka "fat guy" :) ) was doing his thing and the band was kicking the usual ass. As they say, it ain't bragging if you can do it!

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