If you read this blog, you probably get the feel that I'm all for disruption of the normal status-quo when it comes to HR. Mix it up and shake it up - I love it.
But - there's a line that even I won't cross. About 2 months ago, there was a recruiting video that I thought was brilliant in some ways and scary in others(still do), but at the end, it got so ugly that even I wouldn't share it here. Now, it's part of a bigger story, so I think it warrants sharing.
Backstory - there's a game company (Kixeye) that launched a recruiting video in the summer that took direct aim at competitors like Zynga, Electronic Arts, etc. If you count the ways that you could be offended by this video, you run out of fingers. Language, age/gender themes, etc. It's all there. I was going to share it here when it came out, but blinked because at the end the CEO waves what look to be bedroom toys in the air as part of his promotion. That's traditionally a line that causes me to say, "check please" and not share it for consideration.
But now, Kixeye is in the news for firing some folks for allegedly racist behavior. So I think the video comes into play. Here's the video if you're interested. WARNING: This is big-time NSFW (put on headphones) and if you're easily offended, don't watch. Don't send me emails or unsubscribe because you've been warned:
So - that's the video. Some brilliant things in there, and they're clearly targeting the people they want at their company - not you and I.
But wait! Here's the details of the recent firings at Kixeye from Business Insider:
"Kixeye has fired a manager and three other employees after investigating claims of racist behavior, CEO Will Harbin said in a blog post.The comp any is also instituting sensitivity training, Harbin wrote.
"I am doing my best to create a company where our employees love to work, with a culture of openness and tolerance to different points of view, styles, races, gender, orientation, religion and cultures," Harbin wrote. "It turns out that a few bad apples weren't living up to the standards that the rest of us have set for our company."
The question that's fascinating to me is if you can separate the way you market from the values you have as a company related to culture, people, etc.
What do you think? I think if he needed to fire people, he did the right thing. But the marketing platform suggests that the company doesn't exactly reinforce treating others with respect.
Rock - meet hard place. Pot - meet Kettle. Interesting stuff from the field.