Wrapping up a vacation at the beach, and I'm here to report one thing.
Instagram would seem to be for real. But probably not in the way you think it is.
Backstory - vacation at the beach with another family. 2 3rd Graders, 2 6th Graders and 2 Sophomores along for the ride.
Observation - heavy, heavy Instagram usage by the two youngest age groups in Instagram, and they're not using it to share and filter pictures so much. They're using it as a social network. They may share a picture here and there, but they're much more likely to share another picture they've found anywhere - just to do a post and get a conversation started.
Oldest group - Facebook usage trending down, Instagram strong and Twitter starting to make a dent.
If you're a parent of young one and they ask if they can get a Instagram account, it's not just all about pictures - they're really using it as a texting service of sorts. Do with that what you will.
Margaret Mead - out.