Capitalist Note: I'm at the Aberdeen Human Capital Management Summit in Manhattan this week, where I'm getting my professional development game on, as well as speaking and participating in a panel. Check out the hashtag for the conference at #hcm2010nyc...
Employee Surveys: You know them, you love them. You gotta do them. What's the one piece of the
employee survey your executives turn immediately to upon receipt?
Wait for it...
No really...Wait for it...
That's right, the comments section. You collect reams of data and if you're good and committed to the survey craft, you've got years of trending data on specific questions to check the pulse of your workforce. Good work, quant girl/boy. I'm sure it's pretty satisfying when your CFO turns first to the comments section and blurts out, "The marketing team is taking 3 hour lunches - says so right here (referring to an anonymous rant that's a half page long). We need to fix that"...
Sigh... And so it goes with the employee survey.
Why is this on my mind? I was taking in the first speaker at the Aberdeen Human Capital Management Summit in Manhattan this week, guy named Steve Church who serves as the Chief Operational Excellence Officer for Avnet. One of Steve's first comments was this (paraphrased):
"you learn more from the comments of the employee survey than from the data, because that's where the emotion is."
No doubt that's true. There's just one problem with that reality - lots of managers aren't capable of putting the employee comments in context. When reading the employee comments, three things can happen, two of which are bad. Let's break them down:
1. Managers read the comments, mix it with the trends of the data and naturally make solid assumptions.
2. Managers read the comments, are immediately put off by the rants from 15% of your employee base, and tag the whole process as being overrun by jaded employees. You never really get them back... especially if they are named...(yikes)
3. Managers read the comments and form emotional calls for action on items that really aren't germane (that's right, I'm using the word GERMANE, look it up...). See the CFO call for action on marketing lunches above.
So, I'm giving you a free best practice here. Next time you distribute employee survey results to your management team, have two meetings - one to cover the data results and trends. That one comes first, because you want them to trend the results and form their own top line conclusions based on what they see. Don't give in to the call for comments, because you need their focus on data first.
Once you've got that in the bag, distribute the comments, allow the managers to soak on them, then get together to talk about how, if at all, the managers' view of the data trends changed based on access to the comments.
Do this and thank me later. You'll have a much more meaningful conversation, and you'll be less likely to focus an hour of your time on stuff that doesn't really matter in the big scheme of things. You're after the big things when it comes to your survey...
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