Every year, we do a "Kickoff" meeting at DAXKO to get the year started. Mixture of several things, including talking about the strategic thing, breakouts, entertainment, and yes...
...parodies. Often of the video kind.
This year's target? Trailer parks. Sweet.
If you spend time watching videos on YouTube, chances are you've come across some from Rhett & Link. They're the guys who did the hilarious Taco Bell drive-thru folk song, the Facebook Song, and dozens of others, which together have generated well over 25 million views.
Their latest target was Cullman Liquidation, a mobile home company in Cullman, Alabama. For them, Rhett & Link have made a commercial which is billed as "painfully honest and epic." Take a look at the local spot that went viral through YouTube (email subscribers click through for video). I love it:
With that in mind, when the DAXKO swat team was looking for a parody target, our own Jere Chandler targeted the...um...Cullman retailer. As luck would have it, someone at DAXKO knew one of the players at the Cullman Trailer Company, which explains her guest appearance in the resulting parody.
Sweet stuff. Take a look below. Or don't. I don't care.
Now this was truly "epic". What a great piece for DAXCO!
Posted by: TechSphinx | January 19, 2010 at 09:00 AM
I love this so much!
Congrats to the DAXKO team on being able to poke fun at yourselves while also getting across a message. Kinda makes me want to work there. Or at Cullman Liquidation. Either one'll be fine. I don't care.
Posted by: Jennifer McClure | January 19, 2010 at 09:26 AM
Kris: this more awesome than words can describe -- on so many levels. No wonder you went to work at DAXCO. You're a perfect fit!
Posted by: China Gorman | January 20, 2010 at 05:20 PM
Very good... It may be a parody - but a lot of people will love it. Or not. You don't care.
Posted by: davidcoe... | January 21, 2010 at 01:35 PM