I saw the chart below in this BusinessWeek article on Wal-Mart, and it begged the following question for me. WalMart has shoppers who break down across the annual income figures illustrated below. If you looked at the annual household income of the applicants who applied for jobs in your organization, what would you see?
More importantly, what do you want it to look like based on your talent strategy? Do you want to go upstream, downstream or stay where you are at? Are you getting flooded with people who, from a career level, aren't a match for who you are? Why would those not a match on the income side (higher or lower) apply for jobs with you? What can you change to drive more of the traffic you want?
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