What's with these homies dissing my girl?
A new Weezer CD came out last year. Not ordinarily fodder for a HR site, but I couldn't resist after bouncing
around their site to see if they were touring, etc. Here's the deal - Weezer gets the web, and more importantly, they get how to use the web to collaborate, bring their marketing down to a one-to-one level, and hit pop culture trends, to ensure their videos are passed around in a viral fashion.
Oh yeah, and they accomplish a lot of this via video and YouTube. Nice...
It occurred to me that all these things are features that I could use to a much smarter degree in our employment branding. You probably could to.
Hit the Weezer site to learn more. Here are some YouTube highlights of what's up with them in building their brand via their new CD. Think about this from a candidate's perspective if they were looking at your company, whether you have 10 employees or 10,000....
1. Casual invite/introduction with web cam sensibility.....
2. Video cut in raw fashion, inviting fans to collaborate on the lyrics to a song that's being written via the web.
3. New video, "Pork and Beans". The whole thing is a mashup/parody of viral videos that have exploded in the last couple of years on YouTube. You have to love the use of YouTube pop culture in the video, pretty much ensuring that the thing explodes virally on the net. With a chorus anchored by "I'ma do the things that I wanna do, I ain't got a thing to prove to you", this might be the new corporate song at your company - if you were a risk taker...
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