The always reliable John Hollon reports from Chicago that the new CEO of SHRM hasn't yet been named...
Maybe I haven't been contacted yet because I haven't made my platform clear. Here's my platform - In my first move as the incoming SHRM CEO, I'm booking the entertainment for the 2009 SHRM Convention in New Orleans.
My pick? A superband that can bring together young and old, cool and challenged, digital and analog, and
yes, even compensation specialists and HR generalists.
If you said ABBA, please turn in your membership card today. We'll prorate your refund accordingly.
No, the group I'm turning to connects with every generation - Boomer/X/Y/Whatever...
AC/DC. That's right, the group who brought you Back in Black, You Shook Me All NIght Long, etc.
Here are the reasons:
1. Every generation knows the songs. I'm X, and the boomers seem to get AC/DC. On the other end, I went to a couple of high school basketball games last winter, and the kids are now playing the classics from AC/DC to warm up to. Interesting...Surely Y knows them as well...
2. Key Point - It's all about themes, images and the branding campaign the music brings moving forward. My branding campaign moving forward is going to include some AC/DC rifts. Here's the vision. Running commercials of attractive/professional (and of course diverse) HR Pros doing what they do in hip professional and manufacturing environments as business partners - various demographics. All to the tune of "For Those About To Rock, We Salute You". Think about it, HR's suddenly hip via imagery with an assist from Angus Young (guitarist for AC/DC). The next generation takes notice. So does Accounting....
3. Angus Young performs in a schoolboy outfit - it's just fun. Great show for the hard working profession that is HR...
Welcome to my branding, my fellow HR Pros. Are you about to rock in your job? Of course you are... That's why I'm saluting you...
