Here's How SHRM Can Spend the Cash - Start Customizing and Have an Opinion....

There's a quality rundown of SHRM over at Workforce.com this week, so pop over and check it out.  The focus?   With the pending retirement of their CEO and $138M in the bank, what direction should the world's largest HR organization take?

The article does a fair and balanced analysis of the issues.  One of the big themes common to many interviewed is the fact that SHRM takes members, without forcing any criteria for membership, which results in them not being particularly strong as a resource for executives or progressive HR types.

I think that's true.  My first reaction to the article is that I am glad SHRM is strong and they are successful.  That being said, they aren't my first or second destination for info that helps me professionally.  And they should be.

The best way to start using the $138M?  Start providing deep resources for the various niches that make up the HR community.  Embrace web 2.0.  Have opinion leaders, and don't be afraid to upset half your members with an opinion that causes everyone to think... and debate...

After all, aren't opinions and the resulting debate part of what's missing from the HR community?

SHRM, make like Jim Rome and stir up the clones by "having a take"....