We've been watching the NBA playoffs over the past couple of days, and here's the challenge. It's PRIME TIME, and when the games go to commercial, my 7 and 4 year-old sons get exposed to programming clips and ads the networks view as acceptable at 7pm.
Case in point - On the video game front, Grand Theft Auto 4 is set to be released, featuring all the vices
you can name, set to a drug running culture where shooting cops is an afterthought. Here's a taste of what the game entails from the London Free Press:
"Grand Theft Auto IV -- or simply GTA IV -- tells the story of Niko Bellic, a recent immigrant to the U.S. from an unrevealed Eastern European country. He's come to Liberty City, the game's through-the-looking-glass version of New York, lured by his cousin Roman's promises of wealth and opportunity.
Niko soon realizes his cousin has twisted the truth like a stoolie's arm: Roman lives in a fleabag apartment, runs a failing taxi company and is in trouble with several shady people. He's summoned Niko, an ex-soldier and all-around capable character, to help extract him from some sticky situations.
So begins Niko's pursuit of the American dream, a chase that will follow the Grand Theft Auto template of having players undertake dozens upon dozens of missions to advance the core storyline, while also pursuing any number of sideline activities, like going to the bar, playing darts and driving home drunk."
Of course, if I can't change the channel quick enough (where is the @#@* remote!?), my 7 year old ultimately see the shoulder fired missile going at the police chopper and asks if we can get that game for our Xbox. Nice.
Here's a bigger question - are employees who band together at night via networked groups on the Xbox or Playstaion to play "shooter games" good things or bad things for your business?
On the minus side - your employees are exposed to a steady range of violence via the normal shooter games like "Call of Duty". Add drugs and poor treatment of women to the mix for games like Grand Theft Auto. Is there a carry-over of aggression to the workplace? I can't say that I see it, and it's not like we have the ability to stop what's going on in society.
But here's the big plus side - for every group of 5-10 employees you have that band together at night to save the war (or Niko), you get built-in teamwork. That group is getting together after work, and doing team-based activities that require cooperation, leadership, accountability to the team and more - they're just exploding things while they do it.
That's got to be good for retention, right?
I think the group gamers are a good thing for your company. It's also an area that's full of opportunity from a recruiting standpoint for those willing to step outside the box - what better way to recruit the gamer generation than to invite them to join the "Call of Duty" team for an evening of fun?
Of course, you would have to accept that your recruits are going to be exposed to cursing, violence and overall aggressive behavior.
And that will keep most of us from capturing the promise - we can't accept the liability that goes along with it from a HR standpoint....
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