Of course, I can't call it Snapchat anymore. Snapchat's renamed their company to "Snap", since they will be moving to things other than the expected "snapchats".
You know, like taking video in public that might get you assaulted.
Confused? Snap(chat) has launched the next version of Google Glass (remember that?) called Snap Spectacles, which help you shoot video of the world you're seeing via a camera installed on sunglasses. More from the Verge:
"The company formerly known as Snapchat surprised the world last night by unveiling Spectacles, its first hardware product. The sunglasses, which record videos in 10-second increments, are expected to be available for sale sometime "soon." Snap Inc., as the company is now called, says it will be producing the glasses in small quantities.
They're connected sunglasses that record video snippets that get saved to your Snapchat Memories. Its camera has a 115-degree lens meant to more closely approximate how humans see. The glasses will cost $130, come in one size, and be available in three colors: black, teal, and coral.
Tap the button on the top left-hand corner of the sunglasses to begin recording a snap. It will automatically stop recording after 10 seconds — but if you want additional recording time, you can tap again to add another 10-second increment."
Translation. Someone's going to get there ### kicked at a company near you soon. Especially if you order Coral.
One of the joys of Google Glass was that Google did a very soft release, only giving the product to absolute trendsetters and digerati. That meant the limited number of geeks took them into restaurants and bars, and, you guessed it - found themselves in dustups as the non-digerati (as I affectionately call those without Google Glass) as they expressed their displeasure with the threat of being recorded.
Shapchat? Even though the company will do a limited release, the reality is that this product will likely get deeper in society than Google Glass. 2nd generation products always do, and Snapchat is viewed as fun, innovative and they next big thing.
Which means one thing. You'll see more dustups in the workplace related to Snap Spectacles than you ever did with Google Glass.
PS - homeboy in the picture looks like the biggest geek you can think of in your company, or Max Headroom, depending on how old you are.